BTI vs CRM
Comparison between British American Tobacco Plc (BTI, Company) and Salesforce Inc (CRM, Company).
BTI is from the Consumer Defensive sector, while CRM is from the Technology sector.
5-Year PerformanceBTI has outperformed CRM, delivering a return of +18.5% compared to -7.8%
BTI vs CRM - Performance Comparison
Key Characteristics
Financial metrics and valuation ratios
BTI vs CRM - Historical Returns
Returns include dividend reinvestment.
BTI vs CRM - Annual Returns (1999 - 2026)
Returns include dividend reinvestment.
| Year | BTI | CRM |
|---|---|---|
| 2026 | +12.60% | -37.31% |
| 2025 | +64.84% | -19.36% |
| 2024 | +33.14% | +31.27% |
| 2023 | -20.88% | +95.24% |
| 2022 | +13.15% | -48.10% |
| 2021 | +7.43% | +15.35% |
| 2020 | -5.78% | +33.26% |
| 2019 | +44.44% | +19.99% |
| 2018 | -49.54% | +31.18% |
| 2017 | +24.00% | +44.92% |
| 2016 | +7.62% | -10.75% |
| 2015 | +8.37% | +32.34% |
| 2014 | +6.59% | +8.11% |
| 2013 | +10.40% | +28.97% |
| 2012 | +10.02% | +66.11% |
| 2011 | +28.72% | -25.72% |
| 2010 | +24.75% | +76.42% |
| 2009 | +24.54% | +116.84% |
| 2008 | -28.76% | -46.90% |
| 2007 | +41.41% | +73.80% |
| 2006 | +27.67% | +6.45% |
| 2005 | +37.22% | +93.07% |
| 2004 | +30.71% | -1.51% |
| 2003 | +47.19% | N/A |
| 2002 | +21.74% | N/A |
| 2001 | +13.05% | N/A |
| 2000 | +56.19% | N/A |
| 1999 | -23.39% | N/A |
BTI vs CRM Drawdown Comparison
The maximum drawdown for BTI was -56.03%, occurring on Mar 23, 2020. Recovery took 1930 trading sessions.
The maximum drawdown for CRM was -70.50%, occurring on Nov 19, 2008. Recovery took 383 trading sessions.
The current BTI drawdown is -5.89%. The current CRM drawdown is -56.45%.
| Rank | BTI | CRM |
|---|---|---|
| #1 | -56.03% Jun 7, 2017 - Feb 10, 2025 | -70.50% Jun 23, 2008 - Dec 29, 2009 |
| #2 | -42.71% Apr 18, 2008 - Sep 10, 2010 | -58.66% Dec 4, 2024 - Jun 22, 2026 |
| #3 | -41.10% Nov 3, 1999 - May 15, 2000 | -58.62% Nov 8, 2021 - Mar 1, 2024 |
| #4 | -25.66% Sep 11, 2002 - Oct 28, 2003 | -48.77% Jan 30, 2006 - Nov 7, 2006 |
| #5 | -20.28% May 31, 2002 - Sep 9, 2002 | -44.24% Jun 23, 2004 - Oct 6, 2004 |
| #6 | -19.64% Aug 11, 2000 - Oct 27, 2000 | -40.48% Nov 2, 2004 - Jul 14, 2005 |
| #7 | -18.29% Jul 5, 2016 - Mar 16, 2017 | -38.81% Jul 19, 2011 - Apr 13, 2012 |
| #8 | -17.93% Sep 17, 2001 - Feb 22, 2002 | -35.72% Feb 20, 2020 - Jul 6, 2020 |
| #9 | -16.64% May 20, 2013 - Mar 28, 2014 | -34.20% Dec 4, 2015 - May 24, 2016 |
| #10 | -16.43% Dec 19, 2000 - Mar 1, 2001 | -31.11% Mar 1, 2024 - Nov 8, 2024 |
| #11 | -15.97% Jan 10, 2008 - Mar 13, 2008 | -26.99% Sep 1, 2020 - Sep 24, 2021 |
| #12 | -15.56% Mar 9, 2001 - Aug 20, 2001 | -26.33% Dec 20, 2007 - Apr 4, 2008 |
| #13 | -14.53% Oct 28, 2015 - Mar 17, 2016 | -25.81% Feb 27, 2014 - Feb 26, 2015 |
| #14 | -14.49% Jun 20, 2014 - Jul 31, 2015 | -24.78% Sep 27, 2018 - Feb 12, 2019 |
| #15 | -13.74% Aug 21, 2025 - Nov 28, 2025 | -23.94% Apr 19, 2012 - Nov 26, 2012 |
Correlation
Correlation between BTI and CRM is 0.65 which considered as a moderate positive correlation - the stocks show some tendency to move together.
Dividend Comparison (2000 - 2026)
BTI vs CRM dividend yield comparison.
| Year | BTI | CRM |
|---|---|---|
| 2026 | 1.33% | 0.56% |
| 2025 | 5.29% | 0.63% |
| 2024 | 8.18% | 0.48% |
| 2023 | 9.72% | 0.00% |
| 2022 | 7.23% | 0.00% |
| 2021 | 7.98% | 0.00% |
| 2020 | 7.22% | 0.00% |
| 2019 | 6.35% | 0.00% |
| 2018 | 8.53% | 0.00% |
| 2017 | 4.27% | 0.00% |
| 2016 | 3.85% | 0.00% |
| 2015 | 4.11% | 0.00% |
| 2014 | 4.47% | 0.00% |
| 2013 | 4.03% | 0.00% |
| 2012 | 4.16% | 0.00% |
| 2011 | 4.05% | 0.00% |
| 2010 | 4.08% | 0.00% |
| 2009 | 4.23% | 0.00% |
| 2008 | 4.95% | 0.00% |
| 2007 | 2.97% | 0.00% |
| 2006 | 3.14% | 0.00% |
| 2005 | 3.52% | 0.00% |
| 2004 | 4.02% | 0.00% |
| 2003 | 4.02% | 0.00% |
| 2002 | 4.80% | 0.00% |
| 2001 | 4.91% | 0.00% |
| 2000 | 5.59% | 0.00% |
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