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CRM vs UL

Comparison between Salesforce Inc (CRM, Company) and Unilever plc (UL, Company).

CRM is from the Technology sector, while UL is from the Consumer Defensive sector.

5-Year PerformanceUL has outperformed CRM, delivering a return of +1.5% compared to -7.8%

CRM vs UL - Performance Comparison

Key Characteristics

Financial metrics and valuation ratios

Market Cap
Winner
CRM
$133B
UL
$132B
Max Drawdown
CRM
70.50%
Winner
UL
55.10%
Sharpe Ratio
CRM
-1.43
Winner
UL
-0.59
5Y Beta
CRM
0.94
Winner
UL
0.07
Industry
CRM
Software - Application
UL
Household & Personal Products
P/E Ratio
CRM
18.61
Winner
UL
10.93
Forward P/E
Winner
CRM
11.22
UL
16.84
PEG Ratio
CRM
0.48
Winner
UL
0.35
Dividend Yield
CRM
1.10%
Winner
UL
3.80%
5Y Dividends CAGR
CRM
N/A
UL
11.63%
5Y EPS CAGR
Winner
CRM
47.79%
UL
2.12%
Debt to Equity
Winner
CRM
114.74%
UL
190.62%
Free Cash Flow Yield
CRM
10.99%
Winner
UL
12.50%
P/S Ratio
CRM
2.92
Winner
UL
2.56
P/B Ratio
Winner
CRM
3.65
UL
7.28

CRM vs UL - Historical Returns

Returns include dividend reinvestment.

1M
CRM
-11.45%
Winner
UL
+6.10%
3M
CRM
-14.36%
Winner
UL
+2.22%
6M
CRM
-40.25%
Winner
UL
-6.93%
1Y
CRM
-41.08%
Winner
UL
-8.31%
5Y(CAGR)
CRM
-7.82%
Winner
UL
+1.49%
10Y(CAGR)
Winner
CRM
+7.79%
UL
+5.46%
Max(CAGR)
Winner
CRM
+17.89%
UL
+7.35%

CRM vs UL - Annual Returns (1999 - 2026)

Returns include dividend reinvestment.

YearCRMUL
2026-37.31%-5.31%
2025-19.36%+6.27%
2024+31.27%+20.89%
2023+95.24%-0.39%
2022-48.10%-3.25%
2021+15.35%-7.87%
2020+33.26%+9.34%
2019+19.99%+13.17%
2018+31.18%-1.50%
2017+44.92%+40.68%
2016-10.75%-0.48%
2015+32.34%+11.03%
2014+8.11%+5.07%
2013+28.97%+9.28%
2012+66.11%+17.91%
2011-25.72%+12.34%
2010+76.42%-0.05%
2009+116.84%+43.25%
2008-46.90%-36.02%
2007+73.80%+37.47%
2006+6.45%+28.54%
2005+93.07%+5.88%
2004-1.51%+9.30%
2003N/A+0.58%
2002N/A+17.38%
2001N/A-2.31%
2000N/A+16.01%
1999N/A-17.15%

CRM vs UL Drawdown Comparison

The maximum drawdown for CRM was -70.50%, occurring on Nov 19, 2008. Recovery took 383 trading sessions.

The maximum drawdown for UL was -53.51%, occurring on Mar 9, 2009. Recovery took 838 trading sessions.

The current CRM drawdown is -56.45%. The current UL drawdown is -17.42%.

RankCRMUL
#1-70.50%
Jun 23, 2008 - Dec 29, 2009
-53.51%
Dec 28, 2007 - Apr 27, 2011
#2-58.66%
Dec 4, 2024 - Jun 22, 2026
-40.94%
Nov 2, 1999 - Apr 30, 2002
#3-58.62%
Nov 8, 2021 - Mar 1, 2024
-30.13%
Sep 4, 2019 - Oct 5, 2020
#4-48.77%
Jan 30, 2006 - Nov 7, 2006
-27.64%
Nov 11, 2020 - Jun 4, 2024
#5-44.24%
Jun 23, 2004 - Oct 6, 2004
-25.10%
Feb 13, 2026 - Apr 2, 2026
#6-40.48%
Nov 2, 2004 - Jul 14, 2005
-22.88%
Feb 19, 2004 - May 23, 2005
#7-38.81%
Jul 19, 2011 - Apr 13, 2012
-21.64%
May 13, 2002 - Oct 31, 2002
#8-35.72%
Feb 20, 2020 - Jul 6, 2020
-19.59%
Sep 2, 2016 - Feb 17, 2017
#9-34.20%
Dec 4, 2015 - May 24, 2016
-18.87%
Apr 15, 2003 - Jan 8, 2004
#10-31.11%
Mar 1, 2024 - Nov 8, 2024
-15.90%
Sep 9, 2024 - Apr 22, 2025
#11-26.99%
Sep 1, 2020 - Sep 24, 2021
-15.78%
Nov 11, 2002 - Apr 15, 2003
#12-26.33%
Dec 20, 2007 - Apr 4, 2008
-15.17%
Aug 10, 2015 - Mar 29, 2016
#13-25.81%
Feb 27, 2014 - Feb 26, 2015
-14.26%
May 19, 2014 - Apr 16, 2015
#14-24.78%
Sep 27, 2018 - Feb 12, 2019
-14.21%
Sep 4, 2025 - Feb 11, 2026
#15-23.94%
Apr 19, 2012 - Nov 26, 2012
-13.19%
Oct 13, 2017 - Mar 20, 2019

Correlation

Correlation between CRM and UL is 0.93 which considered as a very strong positive correlation - the stocks move almost identically together.

0.93
-101

Dividend Comparison (1999 - 2026)

CRM vs UL dividend yield comparison.

YearCRMUL
20260.56%1.82%
20250.63%3.51%
20240.48%3.29%
20230.00%3.83%
20220.00%3.57%
20210.00%3.77%
20200.00%3.07%
20190.00%3.18%
20180.00%3.49%
20170.00%2.80%
20160.00%3.42%
20150.00%3.02%
20140.00%4.65%
20130.00%3.39%
20120.00%3.17%
20110.00%3.70%
20100.00%3.61%
20090.00%4.96%
20080.00%4.31%
20070.00%2.64%
20060.00%4.29%
20050.00%3.60%
20040.00%3.67%
20030.00%2.96%
20020.00%2.36%
20010.00%2.31%
20000.00%0.72%
19990.00%0.30%

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