CRM vs UL
Comparison between Salesforce Inc (CRM, Company) and Unilever plc (UL, Company).
CRM is from the Technology sector, while UL is from the Consumer Defensive sector.
5-Year PerformanceUL has outperformed CRM, delivering a return of +1.5% compared to -7.8%
CRM vs UL - Performance Comparison
Key Characteristics
Financial metrics and valuation ratios
CRM vs UL - Historical Returns
Returns include dividend reinvestment.
CRM vs UL - Annual Returns (1999 - 2026)
Returns include dividend reinvestment.
| Year | CRM | UL |
|---|---|---|
| 2026 | -37.31% | -5.31% |
| 2025 | -19.36% | +6.27% |
| 2024 | +31.27% | +20.89% |
| 2023 | +95.24% | -0.39% |
| 2022 | -48.10% | -3.25% |
| 2021 | +15.35% | -7.87% |
| 2020 | +33.26% | +9.34% |
| 2019 | +19.99% | +13.17% |
| 2018 | +31.18% | -1.50% |
| 2017 | +44.92% | +40.68% |
| 2016 | -10.75% | -0.48% |
| 2015 | +32.34% | +11.03% |
| 2014 | +8.11% | +5.07% |
| 2013 | +28.97% | +9.28% |
| 2012 | +66.11% | +17.91% |
| 2011 | -25.72% | +12.34% |
| 2010 | +76.42% | -0.05% |
| 2009 | +116.84% | +43.25% |
| 2008 | -46.90% | -36.02% |
| 2007 | +73.80% | +37.47% |
| 2006 | +6.45% | +28.54% |
| 2005 | +93.07% | +5.88% |
| 2004 | -1.51% | +9.30% |
| 2003 | N/A | +0.58% |
| 2002 | N/A | +17.38% |
| 2001 | N/A | -2.31% |
| 2000 | N/A | +16.01% |
| 1999 | N/A | -17.15% |
CRM vs UL Drawdown Comparison
The maximum drawdown for CRM was -70.50%, occurring on Nov 19, 2008. Recovery took 383 trading sessions.
The maximum drawdown for UL was -53.51%, occurring on Mar 9, 2009. Recovery took 838 trading sessions.
The current CRM drawdown is -56.45%. The current UL drawdown is -17.42%.
| Rank | CRM | UL |
|---|---|---|
| #1 | -70.50% Jun 23, 2008 - Dec 29, 2009 | -53.51% Dec 28, 2007 - Apr 27, 2011 |
| #2 | -58.66% Dec 4, 2024 - Jun 22, 2026 | -40.94% Nov 2, 1999 - Apr 30, 2002 |
| #3 | -58.62% Nov 8, 2021 - Mar 1, 2024 | -30.13% Sep 4, 2019 - Oct 5, 2020 |
| #4 | -48.77% Jan 30, 2006 - Nov 7, 2006 | -27.64% Nov 11, 2020 - Jun 4, 2024 |
| #5 | -44.24% Jun 23, 2004 - Oct 6, 2004 | -25.10% Feb 13, 2026 - Apr 2, 2026 |
| #6 | -40.48% Nov 2, 2004 - Jul 14, 2005 | -22.88% Feb 19, 2004 - May 23, 2005 |
| #7 | -38.81% Jul 19, 2011 - Apr 13, 2012 | -21.64% May 13, 2002 - Oct 31, 2002 |
| #8 | -35.72% Feb 20, 2020 - Jul 6, 2020 | -19.59% Sep 2, 2016 - Feb 17, 2017 |
| #9 | -34.20% Dec 4, 2015 - May 24, 2016 | -18.87% Apr 15, 2003 - Jan 8, 2004 |
| #10 | -31.11% Mar 1, 2024 - Nov 8, 2024 | -15.90% Sep 9, 2024 - Apr 22, 2025 |
| #11 | -26.99% Sep 1, 2020 - Sep 24, 2021 | -15.78% Nov 11, 2002 - Apr 15, 2003 |
| #12 | -26.33% Dec 20, 2007 - Apr 4, 2008 | -15.17% Aug 10, 2015 - Mar 29, 2016 |
| #13 | -25.81% Feb 27, 2014 - Feb 26, 2015 | -14.26% May 19, 2014 - Apr 16, 2015 |
| #14 | -24.78% Sep 27, 2018 - Feb 12, 2019 | -14.21% Sep 4, 2025 - Feb 11, 2026 |
| #15 | -23.94% Apr 19, 2012 - Nov 26, 2012 | -13.19% Oct 13, 2017 - Mar 20, 2019 |
Correlation
Correlation between CRM and UL is 0.93 which considered as a very strong positive correlation - the stocks move almost identically together.
Dividend Comparison (1999 - 2026)
CRM vs UL dividend yield comparison.
| Year | CRM | UL |
|---|---|---|
| 2026 | 0.56% | 1.82% |
| 2025 | 0.63% | 3.51% |
| 2024 | 0.48% | 3.29% |
| 2023 | 0.00% | 3.83% |
| 2022 | 0.00% | 3.57% |
| 2021 | 0.00% | 3.77% |
| 2020 | 0.00% | 3.07% |
| 2019 | 0.00% | 3.18% |
| 2018 | 0.00% | 3.49% |
| 2017 | 0.00% | 2.80% |
| 2016 | 0.00% | 3.42% |
| 2015 | 0.00% | 3.02% |
| 2014 | 0.00% | 4.65% |
| 2013 | 0.00% | 3.39% |
| 2012 | 0.00% | 3.17% |
| 2011 | 0.00% | 3.70% |
| 2010 | 0.00% | 3.61% |
| 2009 | 0.00% | 4.96% |
| 2008 | 0.00% | 4.31% |
| 2007 | 0.00% | 2.64% |
| 2006 | 0.00% | 4.29% |
| 2005 | 0.00% | 3.60% |
| 2004 | 0.00% | 3.67% |
| 2003 | 0.00% | 2.96% |
| 2002 | 0.00% | 2.36% |
| 2001 | 0.00% | 2.31% |
| 2000 | 0.00% | 0.72% |
| 1999 | 0.00% | 0.30% |
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