ZETA vs ALK

Comparison between Zeta Global Holdings Corp - Class A (ZETA, Company) and Alaska Air Group Inc (ALK, Company).

ZETA is from the Technology sector, while ALK is from the Industrials sector.

5-Year PerformanceZETA has outperformed ALK, delivering a return of +28.8% compared to -3.6%

ZETA vs ALK - Performance Comparison

Log

Key Characteristics

Financial metrics and valuation ratios

Metric	ZETA(COMPANY)	ALK(COMPANY)
Market Cap	$5.35B	$5.33B
Max Drawdown	70.01%	76.50%
Sharpe Ratio	0.70	-0.09
5Y Beta	2.03	1.70
Industry	Software - Infrastructure	Airlines
P/E Ratio	-96.40	83.40
Forward P/E	22.37	208.33
PEG Ratio	0.77	1.20
5Y Dividends CAGR	N/A	28.84%
Debt to Equity	22.41%	136.13%
Free Cash Flow Yield	3.74%	22.71%
P/S Ratio	3.89	0.36
P/B Ratio	6.38	1.40

Market Cap

Winner

ZETA

$5.35B

ALK

$5.33B

Max Drawdown

Winner

ZETA

70.01%

ALK

76.50%

Sharpe Ratio

Winner

ZETA

0.70

ALK

-0.09

5Y Beta

ZETA

2.03

Winner

ALK

1.70

Industry

ZETA

Software - Infrastructure

ALK

Airlines

P/E Ratio

Winner

ZETA

-96.40

ALK

83.40

Forward P/E

Winner

ZETA

22.37

ALK

208.33

PEG Ratio

Winner

ZETA

0.77

ALK

1.20

5Y Dividends CAGR

ZETA

N/A

ALK

28.84%

Debt to Equity

Winner

ZETA

22.41%

ALK

136.13%

Free Cash Flow Yield

ZETA

3.74%

Winner

ALK

22.71%

P/S Ratio

ZETA

3.89

Winner

ALK

0.36

P/B Ratio

ZETA

6.38

Winner

ALK

1.40

ZETA vs ALK - Historical Returns

Returns include dividend reinvestment.

Period	ZETA	ALK
1 month	+12.91%	-6.46%
3 months	+17.58%	+5.83%
6 months	+6.65%	-3.19%
1 year	+36.53%	-12.41%
5 years(CAGR)	+28.85%	-3.65%
10 years(CAGR)	N/A	-2.47%
Max(CAGR)	+18.70%	+6.41%

Winner

ZETA

+12.91%

ALK

-6.46%

Winner

ZETA

+17.58%

ALK

+5.83%

Winner

ZETA

+6.65%

ALK

-3.19%

Winner

ZETA

+36.53%

ALK

-12.41%

5Y(CAGR)

Winner

ZETA

+28.85%

ALK

-3.65%

10Y(CAGR)

ZETA

N/A

ALK

-2.47%

Max(CAGR)

Winner

ZETA

+18.70%

ALK

+6.41%

ZETA vs ALK - Annual Returns (1999 - 2026)

Returns include dividend reinvestment.

Year	ZETA	ALK
2026	+7.18%	-10.56%
2025	+8.59%	-21.77%
2024	+114.17%	+68.88%
2023	+5.76%	-7.33%
2022	-5.66%	-20.58%
2021	-5.29%	+5.81%
2020	N/A	-23.29%
2019	N/A	+12.54%
2018	N/A	-17.24%
2017	N/A	-15.20%
2016	N/A	+14.98%
2015	N/A	+34.96%
2014	N/A	+65.07%
2013	N/A	+67.95%
2012	N/A	+16.54%
2011	N/A	+29.73%
2010	N/A	+62.58%
2009	N/A	+16.80%
2008	N/A	+23.68%
2007	N/A	-39.01%
2006	N/A	+12.06%
2005	N/A	+8.90%
2004	N/A	+20.47%
2003	N/A	+23.60%
2002	N/A	-25.27%
2001	N/A	-1.56%
2000	N/A	-15.00%
1999	N/A	-9.92%

ZETA vs ALK Drawdown Comparison

The maximum drawdown for ZETA was -70.01%, occurring on Apr 21, 2025. This drawdown has not yet recovered.

The maximum drawdown for ALK was -75.76%, occurring on Jul 15, 2008. Recovery took 874 trading sessions.

The current ZETA drawdown is -41.92%. The current ALK drawdown is -51.23%.

Rank	ZETA	ALK
#1	-70.01% Nov 11, 2024 - Apr 21, 2025	-75.76% Oct 23, 2006 - Apr 15, 2010
#2	-67.92% Apr 7, 2022 - May 7, 2024	-75.06% Mar 1, 2017 - Mar 20, 2020
#3	-39.13% Jun 15, 2021 - Nov 3, 2021	-65.11% Nov 5, 1999 - Oct 3, 2006
#4	-25.93% Nov 8, 2021 - Feb 7, 2022	-35.01% Dec 7, 2015 - Dec 7, 2016
#5	-22.83% Feb 28, 2022 - Apr 4, 2022	-26.44% May 12, 2011 - Dec 1, 2011
#6	-21.28% Oct 9, 2024 - Nov 7, 2024	-25.27% May 7, 2013 - Oct 24, 2013
#7	-15.30% May 21, 2024 - Jul 15, 2024	-18.87% Jun 17, 2010 - Aug 9, 2010
#8	-14.80% Feb 15, 2022 - Feb 24, 2022	-18.23% Aug 9, 2010 - Nov 4, 2010
#9	-8.50% Aug 1, 2024 - Aug 15, 2024	-17.83% Feb 3, 2012 - Nov 5, 2012
#10	-8.38% Jul 23, 2024 - Aug 1, 2024	-16.67% Jun 2, 2014 - Oct 23, 2014
#11	-7.14% Apr 4, 2022 - Apr 7, 2022	-14.14% Jan 29, 2015 - Jul 13, 2015
#12	-6.97% Jun 10, 2021 - Jun 15, 2021	-12.67% Feb 17, 2011 - Apr 29, 2011
#13	-6.96% Sep 5, 2024 - Sep 12, 2024	-12.32% May 3, 2010 - May 12, 2010
#14	-5.79% Aug 30, 2024 - Sep 5, 2024	-11.46% Mar 28, 2013 - May 6, 2013
#15	-4.89% Feb 10, 2022 - Feb 15, 2022	-10.53% Sep 21, 2015 - Dec 4, 2015