UL vs CRM
Comparison between Unilever plc (UL, Company) and Salesforce Inc (CRM, Company).
UL is from the Consumer Defensive sector, while CRM is from the Technology sector.
5-Year PerformanceUL has outperformed CRM, delivering a return of +1.5% compared to -7.8%
UL vs CRM - Performance Comparison
Key Characteristics
Financial metrics and valuation ratios
UL vs CRM - Historical Returns
Returns include dividend reinvestment.
UL vs CRM - Annual Returns (1999 - 2026)
Returns include dividend reinvestment.
| Year | UL | CRM |
|---|---|---|
| 2026 | -5.31% | -37.31% |
| 2025 | +6.27% | -19.36% |
| 2024 | +20.89% | +31.27% |
| 2023 | -0.39% | +95.24% |
| 2022 | -3.25% | -48.10% |
| 2021 | -7.87% | +15.35% |
| 2020 | +9.34% | +33.26% |
| 2019 | +13.17% | +19.99% |
| 2018 | -1.50% | +31.18% |
| 2017 | +40.68% | +44.92% |
| 2016 | -0.48% | -10.75% |
| 2015 | +11.03% | +32.34% |
| 2014 | +5.07% | +8.11% |
| 2013 | +9.28% | +28.97% |
| 2012 | +17.91% | +66.11% |
| 2011 | +12.34% | -25.72% |
| 2010 | -0.05% | +76.42% |
| 2009 | +43.25% | +116.84% |
| 2008 | -36.02% | -46.90% |
| 2007 | +37.47% | +73.80% |
| 2006 | +28.54% | +6.45% |
| 2005 | +5.88% | +93.07% |
| 2004 | +9.30% | -1.51% |
| 2003 | +0.58% | N/A |
| 2002 | +17.38% | N/A |
| 2001 | -2.31% | N/A |
| 2000 | +16.01% | N/A |
| 1999 | -17.15% | N/A |
UL vs CRM Drawdown Comparison
The maximum drawdown for UL was -53.51%, occurring on Mar 9, 2009. Recovery took 838 trading sessions.
The maximum drawdown for CRM was -70.50%, occurring on Nov 19, 2008. Recovery took 383 trading sessions.
The current UL drawdown is -17.42%. The current CRM drawdown is -56.45%.
| Rank | UL | CRM |
|---|---|---|
| #1 | -53.51% Dec 28, 2007 - Apr 27, 2011 | -70.50% Jun 23, 2008 - Dec 29, 2009 |
| #2 | -40.94% Nov 2, 1999 - Apr 30, 2002 | -58.66% Dec 4, 2024 - Jun 22, 2026 |
| #3 | -30.13% Sep 4, 2019 - Oct 5, 2020 | -58.62% Nov 8, 2021 - Mar 1, 2024 |
| #4 | -27.64% Nov 11, 2020 - Jun 4, 2024 | -48.77% Jan 30, 2006 - Nov 7, 2006 |
| #5 | -25.10% Feb 13, 2026 - Apr 2, 2026 | -44.24% Jun 23, 2004 - Oct 6, 2004 |
| #6 | -22.88% Feb 19, 2004 - May 23, 2005 | -40.48% Nov 2, 2004 - Jul 14, 2005 |
| #7 | -21.64% May 13, 2002 - Oct 31, 2002 | -38.81% Jul 19, 2011 - Apr 13, 2012 |
| #8 | -19.59% Sep 2, 2016 - Feb 17, 2017 | -35.72% Feb 20, 2020 - Jul 6, 2020 |
| #9 | -18.87% Apr 15, 2003 - Jan 8, 2004 | -34.20% Dec 4, 2015 - May 24, 2016 |
| #10 | -15.90% Sep 9, 2024 - Apr 22, 2025 | -31.11% Mar 1, 2024 - Nov 8, 2024 |
| #11 | -15.78% Nov 11, 2002 - Apr 15, 2003 | -26.99% Sep 1, 2020 - Sep 24, 2021 |
| #12 | -15.17% Aug 10, 2015 - Mar 29, 2016 | -26.33% Dec 20, 2007 - Apr 4, 2008 |
| #13 | -14.26% May 19, 2014 - Apr 16, 2015 | -25.81% Feb 27, 2014 - Feb 26, 2015 |
| #14 | -14.21% Sep 4, 2025 - Feb 11, 2026 | -24.78% Sep 27, 2018 - Feb 12, 2019 |
| #15 | -13.19% Oct 13, 2017 - Mar 20, 2019 | -23.94% Apr 19, 2012 - Nov 26, 2012 |
Correlation
Correlation between UL and CRM is 0.93 which considered as a very strong positive correlation - the stocks move almost identically together.
Dividend Comparison (1999 - 2026)
UL vs CRM dividend yield comparison.
| Year | UL | CRM |
|---|---|---|
| 2026 | 1.82% | 0.56% |
| 2025 | 3.51% | 0.63% |
| 2024 | 3.29% | 0.48% |
| 2023 | 3.83% | 0.00% |
| 2022 | 3.57% | 0.00% |
| 2021 | 3.77% | 0.00% |
| 2020 | 3.07% | 0.00% |
| 2019 | 3.18% | 0.00% |
| 2018 | 3.49% | 0.00% |
| 2017 | 2.80% | 0.00% |
| 2016 | 3.42% | 0.00% |
| 2015 | 3.02% | 0.00% |
| 2014 | 4.65% | 0.00% |
| 2013 | 3.39% | 0.00% |
| 2012 | 3.17% | 0.00% |
| 2011 | 3.70% | 0.00% |
| 2010 | 3.61% | 0.00% |
| 2009 | 4.96% | 0.00% |
| 2008 | 4.31% | 0.00% |
| 2007 | 2.64% | 0.00% |
| 2006 | 4.29% | 0.00% |
| 2005 | 3.60% | 0.00% |
| 2004 | 3.67% | 0.00% |
| 2003 | 2.96% | 0.00% |
| 2002 | 2.36% | 0.00% |
| 2001 | 2.31% | 0.00% |
| 2000 | 0.72% | 0.00% |
| 1999 | 0.30% | 0.00% |
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