SPOT vs NOW

Comparison between Spotify Technology S.A. (SPOT, Company) and ServiceNow Inc (NOW, Company).

SPOT is from the Communication Services sector, while NOW is from the Technology sector.

5-Year PerformanceSPOT has outperformed NOW, delivering a return of +13.6% compared to -2.3%

SPOT vs NOW - Performance Comparison

Log

Key Characteristics

Financial metrics and valuation ratios

Metric	SPOT(COMPANY)	NOW(COMPANY)
Market Cap	$98B	$98B
Max Drawdown	80.51%	64.54%
Sharpe Ratio	-0.81	-1.30
5Y Beta	0.94	1.17
Industry	Internet Content & Information	Software - Application
P/E Ratio	31.40	56.16
Forward P/E	31.75	22.78
PEG Ratio	0.21	4.13
5Y EPS CAGR	N/A	68.57%
Debt to Equity	5.94%	0.00%
Free Cash Flow Yield	3.80%	4.73%

Market Cap

SPOT

$98B

Winner

NOW

$98B

Max Drawdown

SPOT

80.51%

Winner

NOW

64.54%

Sharpe Ratio

Winner

SPOT

-0.81

NOW

-1.30

5Y Beta

Winner

SPOT

0.94

NOW

1.17

Industry

SPOT

Internet Content & Information

NOW

Software - Application

P/E Ratio

Winner

SPOT

31.40

NOW

56.16

Forward P/E

SPOT

31.75

Winner

NOW

22.78

PEG Ratio

Winner

SPOT

0.21

NOW

4.13

5Y EPS CAGR

SPOT

N/A

NOW

68.57%

Debt to Equity

SPOT

5.94%

Winner

NOW

0.00%

Free Cash Flow Yield

SPOT

3.80%

Winner

NOW

4.73%

SPOT vs NOW - Historical Returns

Returns include dividend reinvestment.

Period	SPOT	NOW
1 month	+5.18%	-8.10%
3 months	-9.41%	-16.42%
6 months	-16.98%	-38.04%
1 year	-34.09%	-51.61%
5 years(CAGR)	+13.58%	-2.30%
10 years(CAGR)	+14.96%	+20.75%
Max(CAGR)	+14.96%	+23.61%

Winner

SPOT

+5.18%

NOW

-8.10%

Winner

SPOT

-9.41%

NOW

-16.42%

Winner

SPOT

-16.98%

NOW

-38.04%

Winner

SPOT

-34.09%

NOW

-51.61%

5Y(CAGR)

Winner

SPOT

+13.58%

NOW

-2.30%

10Y(CAGR)

SPOT

+14.96%

Winner

NOW

+20.75%

Max(CAGR)

SPOT

+14.96%

Winner

NOW

+23.61%

SPOT vs NOW - Annual Returns (2012 - 2026)

Returns include dividend reinvestment.

Year	SPOT	NOW
2026	-18.59%	-35.54%
2025	+26.85%	-27.35%
2024	+136.96%	+54.19%
2023	+129.44%	+83.27%
2022	-67.66%	-38.38%
2021	-24.75%	+23.21%
2020	+107.53%	+89.00%
2019	+31.48%	+58.32%
2018	-23.83%	+35.16%
2017	N/A	+72.34%
2016	N/A	-11.57%
2015	N/A	+28.47%
2014	N/A	+21.84%
2013	N/A	+85.46%
2012	N/A	+22.07%

SPOT vs NOW Drawdown Comparison

The maximum drawdown for SPOT was -80.51%, occurring on Nov 4, 2022. Recovery took 902 trading sessions.

The maximum drawdown for NOW was -64.54%, occurring on Apr 10, 2026. This drawdown has not yet recovered.

The current SPOT drawdown is -39.67%. The current NOW drawdown is -59.40%.

Rank	SPOT	NOW
#1	-80.51% Feb 19, 2021 - Sep 20, 2024	-64.54% Jan 28, 2025 - Apr 10, 2026
#2	-46.80% Jun 26, 2025 - Feb 5, 2026	-51.30% Nov 4, 2021 - Dec 11, 2023
#3	-45.57% Jul 26, 2018 - Jun 17, 2020	-47.62% Dec 4, 2015 - Jan 27, 2017
#4	-24.54% Feb 13, 2025 - May 7, 2025	-35.42% Sep 24, 2012 - Apr 25, 2013
#5	-20.73% Sep 1, 2020 - Dec 2, 2020	-34.44% Mar 4, 2014 - Jan 29, 2015
#6	-14.49% Jul 20, 2020 - Sep 1, 2020	-30.23% Feb 19, 2020 - May 5, 2020
#7	-11.99% Jan 8, 2021 - Feb 16, 2021	-27.22% Jul 11, 2019 - Jan 13, 2020
#8	-11.76% May 2, 2018 - Jun 8, 2018	-23.56% Feb 11, 2021 - Aug 5, 2021
#9	-10.95% Dec 4, 2024 - Jan 24, 2025	-23.36% Sep 13, 2018 - Jan 31, 2019
#10	-9.41% Dec 10, 2020 - Jan 8, 2021	-20.87% Feb 9, 2024 - Jul 25, 2024
#11	-7.32% Jun 22, 2018 - Jul 11, 2018	-17.91% Apr 16, 2015 - Nov 4, 2015
#12	-7.09% Jul 10, 2020 - Jul 20, 2020	-17.24% Apr 25, 2013 - Jul 10, 2013
#13	-6.83% Apr 10, 2018 - Apr 18, 2018	-16.05% Oct 24, 2013 - Jan 10, 2014
#14	-5.64% May 7, 2025 - May 19, 2025	-11.67% Oct 4, 2013 - Oct 24, 2013
#15	-5.47% Sep 25, 2024 - Oct 22, 2024	-11.55% Dec 12, 2024 - Jan 28, 2025