SO vs NOW
Comparison between Southern Company (SO, Company) and ServiceNow Inc (NOW, Company).
SO is from the Utilities sector, while NOW is from the Technology sector.
5-Year PerformanceSO has outperformed NOW, delivering a return of +11.6% compared to +4.1%
SO vs NOW - Performance Comparison
Key Characteristics
Financial metrics and valuation ratios
SO vs NOW - Historical Returns
Returns include dividend reinvestment.
SO vs NOW - Annual Returns (1999 - 2026)
Returns include dividend reinvestment.
| Year | SO | NOW |
|---|---|---|
| 2026 | +7.94% | -23.74% |
| 2025 | +9.78% | -27.35% |
| 2024 | +20.43% | +54.19% |
| 2023 | +1.49% | +83.27% |
| 2022 | +8.86% | -38.38% |
| 2021 | +20.40% | +23.21% |
| 2020 | +2.40% | +89.00% |
| 2019 | +52.31% | +58.32% |
| 2018 | -1.87% | +35.16% |
| 2017 | +2.73% | +72.34% |
| 2016 | +9.37% | -11.57% |
| 2015 | -0.60% | +28.47% |
| 2014 | +26.52% | +21.84% |
| 2013 | -1.74% | +85.46% |
| 2012 | -0.82% | +22.07% |
| 2011 | +26.25% | N/A |
| 2010 | +21.04% | N/A |
| 2009 | -6.08% | N/A |
| 2008 | +1.63% | N/A |
| 2007 | +9.49% | N/A |
| 2006 | +9.97% | N/A |
| 2005 | +9.07% | N/A |
| 2004 | +16.91% | N/A |
| 2003 | +9.50% | N/A |
| 2002 | +16.95% | N/A |
| 2001 | +102.26% | N/A |
| 2000 | +53.68% | N/A |
| 1999 | -10.68% | N/A |
SO vs NOW Drawdown Comparison
The maximum drawdown for SO was -38.44%, occurring on Mar 23, 2020. Recovery took 389 trading sessions.
The maximum drawdown for NOW was -64.54%, occurring on Apr 10, 2026. This drawdown has not yet recovered.
The current SO drawdown is -5.81%. The current NOW drawdown is -51.96%.
| Rank | SO | NOW |
|---|---|---|
| #1 | -38.44% Jan 30, 2020 - Aug 16, 2021 | -64.54% Jan 28, 2025 - Apr 10, 2026 |
| #2 | -30.47% Sep 18, 2008 - Jul 26, 2010 | -51.30% Nov 4, 2021 - Dec 11, 2023 |
| #3 | -23.28% Aug 19, 2022 - May 3, 2024 | -47.62% Dec 4, 2015 - Jan 27, 2017 |
| #4 | -21.01% Nov 2, 1999 - Apr 25, 2000 | -35.42% Sep 24, 2012 - Apr 25, 2013 |
| #5 | -19.29% Jan 29, 2015 - Mar 10, 2016 | -34.44% Mar 4, 2014 - Jan 29, 2015 |
| #6 | -18.94% Dec 26, 2000 - Mar 27, 2001 | -30.23% Feb 19, 2020 - May 5, 2020 |
| #7 | -17.68% Nov 2, 2017 - Feb 20, 2019 | -27.22% Jul 11, 2019 - Jan 13, 2020 |
| #8 | -17.47% Oct 28, 2002 - Jan 6, 2003 | -23.56% Feb 11, 2021 - Aug 5, 2021 |
| #9 | -16.88% Sep 13, 2000 - Dec 26, 2000 | -23.36% Sep 13, 2018 - Jan 31, 2019 |
| #10 | -15.85% May 8, 2002 - Jul 31, 2002 | -20.87% Feb 9, 2024 - Jul 25, 2024 |
| #11 | -15.00% Oct 15, 2025 - Mar 16, 2026 | -17.91% Apr 16, 2015 - Nov 4, 2015 |
| #12 | -14.92% Apr 23, 2013 - Apr 28, 2014 | -17.24% Apr 25, 2013 - Jul 10, 2013 |
| #13 | -14.82% Jan 9, 2008 - Sep 18, 2008 | -16.05% Oct 24, 2013 - Jan 10, 2014 |
| #14 | -14.14% Apr 26, 2000 - Aug 7, 2000 | -11.67% Oct 4, 2013 - Oct 24, 2013 |
| #15 | -14.04% May 27, 2022 - Jul 29, 2022 | -11.55% Dec 12, 2024 - Jan 28, 2025 |
Correlation
Correlation between SO and NOW is 0.91 which considered as a very strong positive correlation - the stocks move almost identically together.
Select Stocks to Compare
More Comparisons
Compare with similar stocks