SBUX vs NOW
Comparison between Starbucks Corp (SBUX, Company) and ServiceNow Inc (NOW, Company).
SBUX is from the Consumer Cyclical sector, while NOW is from the Technology sector.
5-Year PerformanceNOW has outperformed SBUX, delivering a return of -0.1% compared to -0.1%
SBUX vs NOW - Performance Comparison
Key Characteristics
Financial metrics and valuation ratios
SBUX vs NOW - Historical Returns
Returns include dividend reinvestment.
SBUX vs NOW - Annual Returns (1999 - 2026)
Returns include dividend reinvestment.
| Year | SBUX | NOW |
|---|---|---|
| 2026 | +26.79% | -20.41% |
| 2025 | -6.18% | -27.35% |
| 2024 | -0.06% | +54.19% |
| 2023 | -2.78% | +83.27% |
| 2022 | -12.96% | -38.38% |
| 2021 | +15.35% | +23.21% |
| 2020 | +22.18% | +89.00% |
| 2019 | +39.24% | +58.32% |
| 2018 | +14.35% | +35.16% |
| 2017 | +5.69% | +72.34% |
| 2016 | -3.27% | -11.57% |
| 2015 | +49.32% | +28.47% |
| 2014 | +7.92% | +21.84% |
| 2013 | +44.42% | +85.46% |
| 2012 | +20.17% | +22.07% |
| 2011 | +40.50% | N/A |
| 2010 | +41.31% | N/A |
| 2009 | +134.35% | N/A |
| 2008 | -51.01% | N/A |
| 2007 | -41.93% | N/A |
| 2006 | +14.74% | N/A |
| 2005 | -1.83% | N/A |
| 2004 | +89.49% | N/A |
| 2003 | +56.42% | N/A |
| 2002 | +4.46% | N/A |
| 2001 | -9.42% | N/A |
| 2000 | +79.44% | N/A |
| 1999 | -10.38% | N/A |
SBUX vs NOW Drawdown Comparison
The maximum drawdown for SBUX was -81.91%, occurring on Nov 20, 2008. Recovery took 1296 trading sessions.
The maximum drawdown for NOW was -64.54%, occurring on Apr 10, 2026. This drawdown has not yet recovered.
The current SBUX drawdown is -6.24%. The current NOW drawdown is -49.87%.
| Rank | SBUX | NOW |
|---|---|---|
| #1 | -81.91% May 5, 2006 - Jun 28, 2011 | -64.54% Jan 28, 2025 - Apr 10, 2026 |
| #2 | -44.00% Feb 12, 2001 - Apr 10, 2002 | -51.30% Nov 4, 2021 - Dec 11, 2023 |
| #3 | -43.68% Jul 26, 2021 - May 11, 2022 | -47.62% Dec 4, 2015 - Jan 27, 2017 |
| #4 | -42.40% Jul 26, 2019 - Nov 16, 2020 | -35.42% Sep 24, 2012 - Apr 25, 2013 |
| #5 | -36.82% Mar 31, 2000 - Nov 2, 2000 | -34.44% Mar 4, 2014 - Jan 29, 2015 |
| #6 | -29.80% Apr 13, 2012 - Apr 30, 2013 | -30.23% Feb 19, 2020 - May 5, 2020 |
| #7 | -28.67% Dec 29, 2004 - Dec 5, 2005 | -27.22% Jul 11, 2019 - Jan 13, 2020 |
| #8 | -27.31% Apr 17, 2002 - Mar 21, 2003 | -23.56% Feb 11, 2021 - Aug 5, 2021 |
| #9 | -23.26% Jun 2, 2017 - Nov 2, 2018 | -23.36% Sep 13, 2018 - Jan 31, 2019 |
| #10 | -20.74% Nov 18, 1999 - Jan 31, 2000 | -20.87% Feb 9, 2024 - Jul 25, 2024 |
| #11 | -17.54% Nov 20, 2000 - Jan 31, 2001 | -17.91% Apr 16, 2015 - Nov 4, 2015 |
| #12 | -17.37% Oct 28, 2015 - May 24, 2017 | -17.24% Apr 25, 2013 - Jul 10, 2013 |
| #13 | -16.53% Jul 5, 2011 - Sep 19, 2011 | -16.05% Oct 24, 2013 - Jan 10, 2014 |
| #14 | -15.61% Nov 5, 2013 - Nov 24, 2014 | -11.67% Oct 4, 2013 - Oct 24, 2013 |
| #15 | -14.69% Aug 5, 2015 - Oct 5, 2015 | -11.55% Dec 12, 2024 - Jan 28, 2025 |
Correlation
Correlation between SBUX and NOW is 0.85 which considered as a strong positive correlation - the stocks tend to move together.
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