NOW vs SPOT

Comparison between ServiceNow Inc (NOW, Company) and Spotify Technology S.A. (SPOT, Company).

NOW is from the Technology sector, while SPOT is from the Communication Services sector.

5-Year PerformanceSPOT has outperformed NOW, delivering a return of +13.6% compared to -2.3%

NOW vs SPOT - Performance Comparison

Log

Key Characteristics

Financial metrics and valuation ratios

Metric	NOW(COMPANY)	SPOT(COMPANY)
Market Cap	$98B	$98B
Max Drawdown	64.54%	80.51%
Sharpe Ratio	-1.30	-0.81
5Y Beta	1.17	0.94
Industry	Software - Application	Internet Content & Information
P/E Ratio	56.16	31.40
Forward P/E	22.78	31.75
PEG Ratio	4.13	0.21
5Y EPS CAGR	68.57%	N/A
Debt to Equity	0.00%	5.94%
Free Cash Flow Yield	4.73%	3.80%

Market Cap

Winner

NOW

$98B

SPOT

$98B

Max Drawdown

Winner

NOW

64.54%

SPOT

80.51%

Sharpe Ratio

NOW

-1.30

Winner

SPOT

-0.81

5Y Beta

NOW

1.17

Winner

SPOT

0.94

Industry

NOW

Software - Application

SPOT

Internet Content & Information

P/E Ratio

NOW

56.16

Winner

SPOT

31.40

Forward P/E

Winner

NOW

22.78

SPOT

31.75

PEG Ratio

NOW

4.13

Winner

SPOT

0.21

5Y EPS CAGR

NOW

68.57%

SPOT

N/A

Debt to Equity

Winner

NOW

0.00%

SPOT

5.94%

Free Cash Flow Yield

Winner

NOW

4.73%

SPOT

3.80%

NOW vs SPOT - Historical Returns

Returns include dividend reinvestment.

Period	NOW	SPOT
1 month	-8.10%	+5.18%
3 months	-16.42%	-9.41%
6 months	-38.04%	-16.98%
1 year	-51.61%	-34.09%
5 years(CAGR)	-2.30%	+13.58%
10 years(CAGR)	+20.75%	+14.96%
Max(CAGR)	+23.61%	+14.96%

NOW

-8.10%

Winner

SPOT

+5.18%

NOW

-16.42%

Winner

SPOT

-9.41%

NOW

-38.04%

Winner

SPOT

-16.98%

NOW

-51.61%

Winner

SPOT

-34.09%

5Y(CAGR)

NOW

-2.30%

Winner

SPOT

+13.58%

10Y(CAGR)

Winner

NOW

+20.75%

SPOT

+14.96%

Max(CAGR)

Winner

NOW

+23.61%

SPOT

+14.96%

NOW vs SPOT - Annual Returns (2012 - 2026)

Returns include dividend reinvestment.

Year	NOW	SPOT
2026	-35.54%	-18.59%
2025	-27.35%	+26.85%
2024	+54.19%	+136.96%
2023	+83.27%	+129.44%
2022	-38.38%	-67.66%
2021	+23.21%	-24.75%
2020	+89.00%	+107.53%
2019	+58.32%	+31.48%
2018	+35.16%	-23.83%
2017	+72.34%	N/A
2016	-11.57%	N/A
2015	+28.47%	N/A
2014	+21.84%	N/A
2013	+85.46%	N/A
2012	+22.07%	N/A

NOW vs SPOT Drawdown Comparison

The maximum drawdown for NOW was -64.54%, occurring on Apr 10, 2026. This drawdown has not yet recovered.

The maximum drawdown for SPOT was -80.51%, occurring on Nov 4, 2022. Recovery took 902 trading sessions.

The current NOW drawdown is -59.40%. The current SPOT drawdown is -39.67%.

Rank	NOW	SPOT
#1	-64.54% Jan 28, 2025 - Apr 10, 2026	-80.51% Feb 19, 2021 - Sep 20, 2024
#2	-51.30% Nov 4, 2021 - Dec 11, 2023	-46.80% Jun 26, 2025 - Feb 5, 2026
#3	-47.62% Dec 4, 2015 - Jan 27, 2017	-45.57% Jul 26, 2018 - Jun 17, 2020
#4	-35.42% Sep 24, 2012 - Apr 25, 2013	-24.54% Feb 13, 2025 - May 7, 2025
#5	-34.44% Mar 4, 2014 - Jan 29, 2015	-20.73% Sep 1, 2020 - Dec 2, 2020
#6	-30.23% Feb 19, 2020 - May 5, 2020	-14.49% Jul 20, 2020 - Sep 1, 2020
#7	-27.22% Jul 11, 2019 - Jan 13, 2020	-11.99% Jan 8, 2021 - Feb 16, 2021
#8	-23.56% Feb 11, 2021 - Aug 5, 2021	-11.76% May 2, 2018 - Jun 8, 2018
#9	-23.36% Sep 13, 2018 - Jan 31, 2019	-10.95% Dec 4, 2024 - Jan 24, 2025
#10	-20.87% Feb 9, 2024 - Jul 25, 2024	-9.41% Dec 10, 2020 - Jan 8, 2021
#11	-17.91% Apr 16, 2015 - Nov 4, 2015	-7.32% Jun 22, 2018 - Jul 11, 2018
#12	-17.24% Apr 25, 2013 - Jul 10, 2013	-7.09% Jul 10, 2020 - Jul 20, 2020
#13	-16.05% Oct 24, 2013 - Jan 10, 2014	-6.83% Apr 10, 2018 - Apr 18, 2018
#14	-11.67% Oct 4, 2013 - Oct 24, 2013	-5.64% May 7, 2025 - May 19, 2025
#15	-11.55% Dec 12, 2024 - Jan 28, 2025	-5.47% Sep 25, 2024 - Oct 22, 2024