NOW vs SO
Comparison between ServiceNow Inc (NOW, Company) and Southern Company (SO, Company).
NOW is from the Technology sector, while SO is from the Utilities sector.
5-Year PerformanceSO has outperformed NOW, delivering a return of +11.9% compared to +1.9%
NOW vs SO - Performance Comparison
Key Characteristics
Financial metrics and valuation ratios
NOW vs SO - Historical Returns
Returns include dividend reinvestment.
NOW vs SO - Annual Returns (1999 - 2026)
Returns include dividend reinvestment.
| Year | NOW | SO |
|---|---|---|
| 2026 | -29.94% | +9.13% |
| 2025 | -27.35% | +9.78% |
| 2024 | +54.19% | +20.43% |
| 2023 | +83.27% | +1.49% |
| 2022 | -38.38% | +8.86% |
| 2021 | +23.21% | +20.40% |
| 2020 | +89.00% | +2.40% |
| 2019 | +58.32% | +52.31% |
| 2018 | +35.16% | -1.87% |
| 2017 | +72.34% | +2.73% |
| 2016 | -11.57% | +9.37% |
| 2015 | +28.47% | -0.60% |
| 2014 | +21.84% | +26.52% |
| 2013 | +85.46% | -1.74% |
| 2012 | +22.07% | -0.82% |
| 2011 | N/A | +26.25% |
| 2010 | N/A | +21.04% |
| 2009 | N/A | -6.08% |
| 2008 | N/A | +1.63% |
| 2007 | N/A | +9.49% |
| 2006 | N/A | +9.97% |
| 2005 | N/A | +9.07% |
| 2004 | N/A | +16.91% |
| 2003 | N/A | +9.50% |
| 2002 | N/A | +16.95% |
| 2001 | N/A | +102.26% |
| 2000 | N/A | +53.68% |
| 1999 | N/A | -10.68% |
NOW vs SO Drawdown Comparison
The maximum drawdown for NOW was -64.54%, occurring on Apr 10, 2026. This drawdown has not yet recovered.
The maximum drawdown for SO was -38.44%, occurring on Mar 23, 2020. Recovery took 389 trading sessions.
The current NOW drawdown is -55.87%. The current SO drawdown is -4.77%.
| Rank | NOW | SO |
|---|---|---|
| #1 | -64.54% Jan 28, 2025 - Apr 10, 2026 | -38.44% Jan 30, 2020 - Aug 16, 2021 |
| #2 | -51.30% Nov 4, 2021 - Dec 11, 2023 | -30.47% Sep 18, 2008 - Jul 26, 2010 |
| #3 | -47.62% Dec 4, 2015 - Jan 27, 2017 | -23.28% Aug 19, 2022 - May 3, 2024 |
| #4 | -35.42% Sep 24, 2012 - Apr 25, 2013 | -21.01% Nov 2, 1999 - Apr 25, 2000 |
| #5 | -34.44% Mar 4, 2014 - Jan 29, 2015 | -19.29% Jan 29, 2015 - Mar 10, 2016 |
| #6 | -30.23% Feb 19, 2020 - May 5, 2020 | -18.94% Dec 26, 2000 - Mar 27, 2001 |
| #7 | -27.22% Jul 11, 2019 - Jan 13, 2020 | -17.68% Nov 2, 2017 - Feb 20, 2019 |
| #8 | -23.56% Feb 11, 2021 - Aug 5, 2021 | -17.47% Oct 28, 2002 - Jan 6, 2003 |
| #9 | -23.36% Sep 13, 2018 - Jan 31, 2019 | -16.88% Sep 13, 2000 - Dec 26, 2000 |
| #10 | -20.87% Feb 9, 2024 - Jul 25, 2024 | -15.85% May 8, 2002 - Jul 31, 2002 |
| #11 | -17.91% Apr 16, 2015 - Nov 4, 2015 | -15.00% Oct 15, 2025 - Mar 16, 2026 |
| #12 | -17.24% Apr 25, 2013 - Jul 10, 2013 | -14.92% Apr 23, 2013 - Apr 28, 2014 |
| #13 | -16.05% Oct 24, 2013 - Jan 10, 2014 | -14.82% Jan 9, 2008 - Sep 18, 2008 |
| #14 | -11.67% Oct 4, 2013 - Oct 24, 2013 | -14.14% Apr 26, 2000 - Aug 7, 2000 |
| #15 | -11.55% Dec 12, 2024 - Jan 28, 2025 | -14.04% May 27, 2022 - Jul 29, 2022 |
Correlation
Correlation between NOW and SO is 0.91 which considered as a very strong positive correlation - the stocks move almost identically together.
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