NOW vs BTI
Comparison between ServiceNow Inc (NOW, Company) and British American Tobacco Plc (BTI, Company).
NOW is from the Technology sector, while BTI is from the Consumer Defensive sector.
5-Year PerformanceBTI has outperformed NOW, delivering a return of +17.4% compared to +0.5%
NOW vs BTI - Performance Comparison
Key Characteristics
Financial metrics and valuation ratios
NOW vs BTI - Historical Returns
Returns include dividend reinvestment.
NOW vs BTI - Annual Returns (1999 - 2026)
Returns include dividend reinvestment.
| Year | NOW | BTI |
|---|---|---|
| 2026 | -18.96% | +2.55% |
| 2025 | -27.35% | +64.84% |
| 2024 | +54.19% | +33.14% |
| 2023 | +83.27% | -20.88% |
| 2022 | -38.38% | +13.15% |
| 2021 | +23.21% | +7.43% |
| 2020 | +89.00% | -5.78% |
| 2019 | +58.32% | +44.44% |
| 2018 | +35.16% | -49.54% |
| 2017 | +72.34% | +24.00% |
| 2016 | -11.57% | +7.62% |
| 2015 | +28.47% | +8.37% |
| 2014 | +21.84% | +6.59% |
| 2013 | +85.46% | +10.40% |
| 2012 | +22.07% | +10.02% |
| 2011 | N/A | +28.72% |
| 2010 | N/A | +24.75% |
| 2009 | N/A | +24.54% |
| 2008 | N/A | -28.76% |
| 2007 | N/A | +41.41% |
| 2006 | N/A | +27.67% |
| 2005 | N/A | +37.22% |
| 2004 | N/A | +30.71% |
| 2003 | N/A | +47.19% |
| 2002 | N/A | +21.74% |
| 2001 | N/A | +13.05% |
| 2000 | N/A | +56.19% |
| 1999 | N/A | -23.39% |
NOW vs BTI Drawdown Comparison
The maximum drawdown for NOW was -64.54%, occurring on Apr 10, 2026. This drawdown has not yet recovered.
The maximum drawdown for BTI was -56.03%, occurring on Mar 23, 2020. Recovery took 1930 trading sessions.
The current NOW drawdown is -48.95%. The current BTI drawdown is -14.30%.
| Rank | NOW | BTI |
|---|---|---|
| #1 | -64.54% Jan 28, 2025 - Apr 10, 2026 | -56.03% Jun 7, 2017 - Feb 10, 2025 |
| #2 | -51.30% Nov 4, 2021 - Dec 11, 2023 | -42.71% Apr 18, 2008 - Sep 10, 2010 |
| #3 | -47.62% Dec 4, 2015 - Jan 27, 2017 | -41.10% Nov 3, 1999 - May 15, 2000 |
| #4 | -35.42% Sep 24, 2012 - Apr 25, 2013 | -25.66% Sep 11, 2002 - Oct 28, 2003 |
| #5 | -34.44% Mar 4, 2014 - Jan 29, 2015 | -20.28% May 31, 2002 - Sep 9, 2002 |
| #6 | -30.23% Feb 19, 2020 - May 5, 2020 | -19.64% Aug 11, 2000 - Oct 27, 2000 |
| #7 | -27.22% Jul 11, 2019 - Jan 13, 2020 | -18.29% Jul 5, 2016 - Mar 16, 2017 |
| #8 | -23.56% Feb 11, 2021 - Aug 5, 2021 | -17.93% Sep 17, 2001 - Feb 22, 2002 |
| #9 | -23.36% Sep 13, 2018 - Jan 31, 2019 | -16.64% May 20, 2013 - Mar 28, 2014 |
| #10 | -20.87% Feb 9, 2024 - Jul 25, 2024 | -16.43% Dec 19, 2000 - Mar 1, 2001 |
| #11 | -17.91% Apr 16, 2015 - Nov 4, 2015 | -15.97% Jan 10, 2008 - Mar 13, 2008 |
| #12 | -17.24% Apr 25, 2013 - Jul 10, 2013 | -15.56% Mar 9, 2001 - Aug 20, 2001 |
| #13 | -16.05% Oct 24, 2013 - Jan 10, 2014 | -15.28% May 14, 2026 - Aug 17, 2026 |
| #14 | -11.67% Oct 4, 2013 - Oct 24, 2013 | -14.53% Oct 28, 2015 - Mar 17, 2016 |
| #15 | -11.55% Dec 12, 2024 - Jan 28, 2025 | -14.49% Jun 20, 2014 - Jul 31, 2015 |
Correlation
Correlation between NOW and BTI is 0.40 which considered as a weak positive correlation - the stocks show a slight tendency to move together.
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