DEO vs AXON

Comparison between Diageo plc (DEO, Company) and Axon Enterprise Inc (AXON, Company).

DEO is from the Consumer Defensive sector, while AXON is from the Industrials sector.

5-Year PerformanceAXON has outperformed DEO, delivering a return of +22.1% compared to -11.8%

DEO vs AXON - Performance Comparison

Log

Key Characteristics

Financial metrics and valuation ratios

Metric	DEO(COMPANY)	AXON(COMPANY)
Market Cap	$49B	$49B
Max Drawdown	67.37%	91.78%
Sharpe Ratio	-0.12	-0.63
5Y Beta	0.36	1.22
Industry	Beverages - Wineries & Distilleries	Aerospace & Defense
P/E Ratio	6.35	237.34
Forward P/E	13.16	66.67
PEG Ratio	0.11	4.17
Dividend Yield	3.78%	N/A
5Y Dividends CAGR	-2.38%	N/A
5Y EPS CAGR	19.20%	N/A
Debt to Equity	208.59%	48.98%
Free Cash Flow Yield	13.89%	0.04%
P/S Ratio	2.48	16.41
P/B Ratio	4.22	12.04

Market Cap

Winner

DEO

$49B

AXON

$49B

Max Drawdown

Winner

DEO

67.37%

AXON

91.78%

Sharpe Ratio

Winner

DEO

-0.12

AXON

-0.63

5Y Beta

Winner

DEO

0.36

AXON

1.22

Industry

DEO

Beverages - Wineries & Distilleries

AXON

Aerospace & Defense

P/E Ratio

Winner

DEO

6.35

AXON

237.34

Forward P/E

Winner

DEO

13.16

AXON

66.67

PEG Ratio

Winner

DEO

0.11

AXON

4.17

Dividend Yield

DEO

3.78%

AXON

N/A

5Y Dividends CAGR

DEO

-2.38%

AXON

N/A

5Y EPS CAGR

DEO

19.20%

AXON

N/A

Debt to Equity

DEO

208.59%

Winner

AXON

48.98%

Free Cash Flow Yield

Winner

DEO

13.89%

AXON

0.04%

P/S Ratio

Winner

DEO

2.48

AXON

16.41

P/B Ratio

Winner

DEO

4.22

AXON

12.04

DEO vs AXON - Historical Returns

Returns include dividend reinvestment.

Period	DEO	AXON
1 month	+13.63%	-16.05%
3 months	+9.68%	+35.40%
6 months	-3.28%	+26.14%
1 year	-10.14%	-39.51%
5 years(CAGR)	-11.77%	+22.09%
10 years(CAGR)	+0.40%	+33.40%
Max(CAGR)	+6.42%	+31.13%

Winner

DEO

+13.63%

AXON

-16.05%

DEO

+9.68%

Winner

AXON

+35.40%

DEO

-3.28%

Winner

AXON

+26.14%

Winner

DEO

-10.14%

AXON

-39.51%

5Y(CAGR)

DEO

-11.77%

Winner

AXON

+22.09%

10Y(CAGR)

DEO

+0.40%

Winner

AXON

+33.40%

Max(CAGR)

DEO

+6.42%

Winner

AXON

+31.13%

DEO vs AXON - Annual Returns (1999 - 2026)

Returns include dividend reinvestment.

Year	DEO	AXON
2026	+7.60%	-7.27%
2025	-28.79%	-4.79%
2024	-9.08%	+136.19%
2023	-15.23%	+53.55%
2022	-17.68%	+8.54%
2021	+40.89%	+34.36%
2020	-2.29%	+60.04%
2019	+23.44%	+62.45%
2018	+0.18%	+64.78%
2017	+43.66%	+7.81%
2016	-0.77%	+44.03%
2015	+0.15%	-34.78%
2014	-8.43%	+72.17%
2013	+14.12%	+77.63%
2012	+35.09%	+68.68%
2011	+21.48%	+2.40%
2010	+10.83%	+1.08%
2009	+25.81%	-19.04%
2008	-31.11%	-62.39%
2007	+11.41%	+82.15%
2006	+37.70%	+7.79%
2005	+5.44%	-76.78%
2004	+11.85%	+347.08%
2003	+23.84%	+1856.17%
2002	-1.98%	-70.20%
2001	+6.81%	+100.74%
2000	+44.23%	N/A
1999	-19.88%	N/A

DEO vs AXON Drawdown Comparison

The maximum drawdown for DEO was -63.43%, occurring on Mar 24, 2026. This drawdown has not yet recovered.

The maximum drawdown for AXON was -91.78%, occurring on Nov 20, 2008. Recovery took 2602 trading sessions.

The current DEO drawdown is -52.71%. The current AXON drawdown is -40.01%.

Rank	DEO	AXON
#1	-63.43% Jan 4, 2022 - Mar 24, 2026	-91.78% Dec 30, 2004 - May 4, 2015
#2	-53.24% Nov 6, 2007 - May 6, 2011	-83.64% Apr 22, 2002 - Aug 11, 2003
#3	-41.12% Sep 4, 2019 - Apr 6, 2021	-60.28% Aug 7, 2025 - Apr 10, 2026
#4	-37.50% Nov 4, 1999 - Nov 3, 2000	-58.61% Jun 11, 2015 - Mar 1, 2018
#5	-29.67% May 6, 2002 - Dec 24, 2003	-58.54% Feb 11, 2021 - Mar 1, 2023
#6	-17.47% Jan 22, 2014 - May 4, 2017	-58.21% Apr 19, 2004 - Nov 15, 2004
#7	-15.24% Jan 2, 2001 - May 16, 2001	-46.94% Jul 23, 2018 - Nov 26, 2019
#8	-14.77% Jun 2, 2011 - Oct 21, 2011	-40.82% Feb 19, 2020 - Jun 1, 2020
#9	-14.15% Mar 1, 2004 - Nov 5, 2004	-30.05% Feb 18, 2025 - May 13, 2025
#10	-13.56% May 16, 2001 - Dec 21, 2001	-25.11% Sep 4, 2001 - Oct 9, 2001
#11	-11.38% Jul 20, 2018 - Jan 31, 2019	-23.98% Oct 19, 2001 - Nov 15, 2001
#12	-10.64% Dec 4, 2000 - Dec 26, 2000	-23.26% Jun 10, 2020 - Oct 15, 2020
#13	-10.20% May 2, 2012 - Jul 2, 2012	-22.77% Apr 18, 2023 - Nov 8, 2023
#14	-10.09% Apr 2, 2013 - Aug 2, 2013	-22.76% Nov 15, 2004 - Dec 29, 2004
#15	-9.51% May 5, 2005 - Sep 6, 2005	-21.90% Jun 7, 2001 - Aug 10, 2001