CRM vs BTI
Comparison between Salesforce Inc (CRM, Company) and British American Tobacco Plc (BTI, Company).
CRM is from the Technology sector, while BTI is from the Consumer Defensive sector.
5-Year PerformanceBTI has outperformed CRM, delivering a return of +17.4% compared to -8.6%
CRM vs BTI - Performance Comparison
Key Characteristics
Financial metrics and valuation ratios
CRM vs BTI - Historical Returns
Returns include dividend reinvestment.
CRM vs BTI - Annual Returns (1999 - 2026)
Returns include dividend reinvestment.
| Year | CRM | BTI |
|---|---|---|
| 2026 | -39.84% | +5.68% |
| 2025 | -19.36% | +64.84% |
| 2024 | +31.27% | +33.14% |
| 2023 | +95.24% | -20.88% |
| 2022 | -48.10% | +13.15% |
| 2021 | +15.35% | +7.43% |
| 2020 | +33.26% | -5.78% |
| 2019 | +19.99% | +44.44% |
| 2018 | +31.18% | -49.54% |
| 2017 | +44.92% | +24.00% |
| 2016 | -10.75% | +7.62% |
| 2015 | +32.34% | +8.37% |
| 2014 | +8.11% | +6.59% |
| 2013 | +28.97% | +10.40% |
| 2012 | +66.11% | +10.02% |
| 2011 | -25.72% | +28.72% |
| 2010 | +76.42% | +24.75% |
| 2009 | +116.84% | +24.54% |
| 2008 | -46.90% | -28.76% |
| 2007 | +73.80% | +41.41% |
| 2006 | +6.45% | +27.67% |
| 2005 | +93.07% | +37.22% |
| 2004 | -1.51% | +30.71% |
| 2003 | N/A | +47.19% |
| 2002 | N/A | +21.74% |
| 2001 | N/A | +13.05% |
| 2000 | N/A | +56.19% |
| 1999 | N/A | -23.39% |
CRM vs BTI Drawdown Comparison
The maximum drawdown for CRM was -70.50%, occurring on Nov 19, 2008. Recovery took 383 trading sessions.
The maximum drawdown for BTI was -56.03%, occurring on Mar 23, 2020. Recovery took 1930 trading sessions.
The current CRM drawdown is -58.20%. The current BTI drawdown is -11.68%.
| Rank | CRM | BTI |
|---|---|---|
| #1 | -70.50% Jun 23, 2008 - Dec 29, 2009 | -56.03% Jun 7, 2017 - Feb 10, 2025 |
| #2 | -58.62% Nov 8, 2021 - Mar 1, 2024 | -42.71% Apr 18, 2008 - Sep 10, 2010 |
| #3 | -58.20% Dec 4, 2024 - Jun 18, 2026 | -41.10% Nov 3, 1999 - May 15, 2000 |
| #4 | -48.77% Jan 30, 2006 - Nov 7, 2006 | -25.66% Sep 11, 2002 - Oct 28, 2003 |
| #5 | -44.24% Jun 23, 2004 - Oct 6, 2004 | -20.28% May 31, 2002 - Sep 9, 2002 |
| #6 | -40.48% Nov 2, 2004 - Jul 14, 2005 | -19.64% Aug 11, 2000 - Oct 27, 2000 |
| #7 | -38.81% Jul 19, 2011 - Apr 13, 2012 | -18.29% Jul 5, 2016 - Mar 16, 2017 |
| #8 | -35.72% Feb 20, 2020 - Jul 6, 2020 | -17.93% Sep 17, 2001 - Feb 22, 2002 |
| #9 | -34.20% Dec 4, 2015 - May 24, 2016 | -16.64% May 20, 2013 - Mar 28, 2014 |
| #10 | -31.11% Mar 1, 2024 - Nov 8, 2024 | -16.43% Dec 19, 2000 - Mar 1, 2001 |
| #11 | -26.99% Sep 1, 2020 - Sep 24, 2021 | -15.97% Jan 10, 2008 - Mar 13, 2008 |
| #12 | -26.33% Dec 20, 2007 - Apr 4, 2008 | -15.56% Mar 9, 2001 - Aug 20, 2001 |
| #13 | -25.81% Feb 27, 2014 - Feb 26, 2015 | -14.53% Oct 28, 2015 - Mar 17, 2016 |
| #14 | -24.78% Sep 27, 2018 - Feb 12, 2019 | -14.49% Jun 20, 2014 - Jul 31, 2015 |
| #15 | -23.94% Apr 19, 2012 - Nov 26, 2012 | -13.74% Aug 21, 2025 - Nov 28, 2025 |
Correlation
Correlation between CRM and BTI is 0.65 which considered as a moderate positive correlation - the stocks show some tendency to move together.
Dividend Comparison (2000 - 2026)
CRM vs BTI dividend yield comparison.
| Year | CRM | BTI |
|---|---|---|
| 2026 | 0.58% | 1.42% |
| 2025 | 0.63% | 5.29% |
| 2024 | 0.48% | 8.18% |
| 2023 | 0.00% | 9.72% |
| 2022 | 0.00% | 7.23% |
| 2021 | 0.00% | 7.98% |
| 2020 | 0.00% | 7.22% |
| 2019 | 0.00% | 6.35% |
| 2018 | 0.00% | 8.53% |
| 2017 | 0.00% | 4.27% |
| 2016 | 0.00% | 3.85% |
| 2015 | 0.00% | 4.11% |
| 2014 | 0.00% | 4.47% |
| 2013 | 0.00% | 4.03% |
| 2012 | 0.00% | 4.16% |
| 2011 | 0.00% | 4.05% |
| 2010 | 0.00% | 4.08% |
| 2009 | 0.00% | 4.23% |
| 2008 | 0.00% | 4.95% |
| 2007 | 0.00% | 2.97% |
| 2006 | 0.00% | 3.14% |
| 2005 | 0.00% | 3.52% |
| 2004 | 0.00% | 4.02% |
| 2003 | 0.00% | 4.02% |
| 2002 | 0.00% | 4.80% |
| 2001 | 0.00% | 4.91% |
| 2000 | 0.00% | 5.59% |
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