CRM vs BKNG

Comparison between Salesforce Inc (CRM, Company) and Booking Holdings Inc (BKNG, Company).

CRM is from the Technology sector, while BKNG is from the Consumer Cyclical sector.

5-Year PerformanceBKNG has outperformed CRM, delivering a return of +15.9% compared to -6.5%

CRM vs BKNG - Performance Comparison

Log

Key Characteristics

Financial metrics and valuation ratios

Metric	CRM(COMPANY)	BKNG(COMPANY)
Market Cap	$145B	$144B
Max Drawdown	70.50%	98.85%
Sharpe Ratio	-0.98	-0.62
5Y Beta	0.89	0.95
Industry	Software - Application	Travel Services
P/E Ratio	20.36	29.14
Forward P/E	12.55	17.09
PEG Ratio	0.53	0.76
Dividend Yield	0.99%	0.88%
5Y EPS CAGR	47.79%	10.00%
Debt to Equity	114.74%	-211.06%
Free Cash Flow Yield	10.05%	6.26%
P/S Ratio	3.20	5.12
P/B Ratio	4.10	34.95

Market Cap

Winner

CRM

$145B

BKNG

$144B

Max Drawdown

Winner

CRM

70.50%

BKNG

98.85%

Sharpe Ratio

CRM

-0.98

Winner

BKNG

-0.62

5Y Beta

Winner

CRM

0.89

BKNG

0.95

Industry

CRM

Software - Application

BKNG

Travel Services

P/E Ratio

Winner

CRM

20.36

BKNG

29.14

Forward P/E

Winner

CRM

12.55

BKNG

17.09

PEG Ratio

Winner

CRM

0.53

BKNG

0.76

Dividend Yield

Winner

CRM

0.99%

BKNG

0.88%

5Y EPS CAGR

Winner

CRM

47.79%

BKNG

10.00%

Debt to Equity

CRM

114.74%

Winner

BKNG

-211.06%

Free Cash Flow Yield

Winner

CRM

10.05%

BKNG

6.26%

P/S Ratio

Winner

CRM

3.20

BKNG

5.12

P/B Ratio

Winner

CRM

4.10

BKNG

34.95

CRM vs BKNG - Historical Returns

Returns include dividend reinvestment.

Period	CRM	BKNG
1 month	+13.32%	+6.93%
3 months	-8.85%	-5.77%
6 months	-22.83%	-12.72%
1 year	-34.59%	-20.33%
5 years(CAGR)	-6.49%	+15.86%
10 years(CAGR)	+7.80%	+13.14%
Max(CAGR)	+18.22%	+10.09%

Winner

CRM

+13.32%

BKNG

+6.93%

CRM

-8.85%

Winner

BKNG

-5.77%

CRM

-22.83%

Winner

BKNG

-12.72%

CRM

-34.59%

Winner

BKNG

-20.33%

5Y(CAGR)

CRM

-6.49%

Winner

BKNG

+15.86%

10Y(CAGR)

CRM

+7.80%

Winner

BKNG

+13.14%

Max(CAGR)

Winner

CRM

+18.22%

BKNG

+10.09%

CRM vs BKNG - Annual Returns (1999 - 2026)

Returns include dividend reinvestment.

Year	CRM	BKNG
2026	-32.58%	-15.34%
2025	-19.36%	+9.53%
2024	+31.27%	+44.01%
2023	+95.24%	+74.55%
2022	-48.10%	-18.13%
2021	+15.35%	+10.87%
2020	+33.26%	+7.36%
2019	+19.99%	+19.29%
2018	+31.18%	-3.49%
2017	+44.92%	+17.61%
2016	-10.75%	+17.72%
2015	+32.34%	+11.64%
2014	+8.11%	-0.46%
2013	+28.97%	+82.08%
2012	+66.11%	+27.88%
2011	-25.72%	+12.43%
2010	+76.42%	+78.40%
2009	+116.84%	+184.06%
2008	-46.90%	-36.09%
2007	+73.80%	+161.22%
2006	+6.45%	+92.28%
2005	+93.07%	-5.94%
2004	-1.51%	+25.61%
2003	N/A	+78.64%
2002	N/A	-72.65%
2001	N/A	+312.77%
2000	N/A	-97.44%
1999	N/A	-19.01%

CRM vs BKNG Drawdown Comparison

The maximum drawdown for CRM was -70.50%, occurring on Nov 19, 2008. Recovery took 383 trading sessions.

The maximum drawdown for BKNG was -98.85%, occurring on Oct 9, 2002. Recovery took 3000 trading sessions.

The current CRM drawdown is -53.16%. The current BKNG drawdown is -22.23%.

Rank	CRM	BKNG
#1	-70.50% Jun 23, 2008 - Dec 29, 2009	-98.85% Mar 13, 2000 - Feb 14, 2012
#2	-58.66% Dec 4, 2024 - Jun 22, 2026	-47.77% Mar 12, 2018 - Dec 31, 2020
#3	-58.62% Nov 8, 2021 - Mar 1, 2024	-39.53% Feb 16, 2022 - May 2, 2023
#4	-48.77% Jan 30, 2006 - Nov 7, 2006	-39.19% Nov 17, 1999 - Mar 6, 2000
#5	-44.24% Jun 23, 2004 - Oct 6, 2004	-33.74% Nov 4, 2015 - Sep 29, 2016
#6	-40.48% Nov 2, 2004 - Jul 14, 2005	-33.35% Jul 7, 2025 - May 15, 2026
#7	-38.81% Jul 19, 2011 - Apr 13, 2012	-27.16% Mar 5, 2014 - Oct 19, 2015
#8	-35.72% Feb 20, 2020 - Jul 6, 2020	-27.05% Apr 9, 2012 - May 10, 2013
#9	-34.20% Dec 4, 2015 - May 24, 2016	-21.95% Nov 9, 2021 - Feb 16, 2022
#10	-31.11% Mar 1, 2024 - Nov 8, 2024	-21.27% Dec 6, 2024 - May 16, 2025
#11	-26.99% Sep 1, 2020 - Sep 24, 2021	-19.75% Jul 16, 2024 - Sep 24, 2024
#12	-26.33% Dec 20, 2007 - Apr 4, 2008	-19.68% Aug 8, 2017 - Mar 5, 2018
#13	-25.81% Feb 27, 2014 - Feb 26, 2015	-17.47% Apr 28, 2021 - Oct 15, 2021
#14	-24.78% Sep 27, 2018 - Feb 12, 2019	-17.33% Jan 8, 2021 - Feb 19, 2021
#15	-23.94% Apr 19, 2012 - Nov 26, 2012	-15.43% Aug 7, 2023 - Dec 8, 2023