BTI vs NOW
Comparison between British American Tobacco Plc (BTI, Company) and ServiceNow Inc (NOW, Company).
BTI is from the Consumer Defensive sector, while NOW is from the Technology sector.
5-Year PerformanceBTI has outperformed NOW, delivering a return of +17.4% compared to +0.5%
BTI vs NOW - Performance Comparison
Key Characteristics
Financial metrics and valuation ratios
BTI vs NOW - Historical Returns
Returns include dividend reinvestment.
BTI vs NOW - Annual Returns (1999 - 2026)
Returns include dividend reinvestment.
| Year | BTI | NOW |
|---|---|---|
| 2026 | +2.55% | -18.96% |
| 2025 | +64.84% | -27.35% |
| 2024 | +33.14% | +54.19% |
| 2023 | -20.88% | +83.27% |
| 2022 | +13.15% | -38.38% |
| 2021 | +7.43% | +23.21% |
| 2020 | -5.78% | +89.00% |
| 2019 | +44.44% | +58.32% |
| 2018 | -49.54% | +35.16% |
| 2017 | +24.00% | +72.34% |
| 2016 | +7.62% | -11.57% |
| 2015 | +8.37% | +28.47% |
| 2014 | +6.59% | +21.84% |
| 2013 | +10.40% | +85.46% |
| 2012 | +10.02% | +22.07% |
| 2011 | +28.72% | N/A |
| 2010 | +24.75% | N/A |
| 2009 | +24.54% | N/A |
| 2008 | -28.76% | N/A |
| 2007 | +41.41% | N/A |
| 2006 | +27.67% | N/A |
| 2005 | +37.22% | N/A |
| 2004 | +30.71% | N/A |
| 2003 | +47.19% | N/A |
| 2002 | +21.74% | N/A |
| 2001 | +13.05% | N/A |
| 2000 | +56.19% | N/A |
| 1999 | -23.39% | N/A |
BTI vs NOW Drawdown Comparison
The maximum drawdown for BTI was -56.03%, occurring on Mar 23, 2020. Recovery took 1930 trading sessions.
The maximum drawdown for NOW was -64.54%, occurring on Apr 10, 2026. This drawdown has not yet recovered.
The current BTI drawdown is -14.30%. The current NOW drawdown is -48.95%.
| Rank | BTI | NOW |
|---|---|---|
| #1 | -56.03% Jun 7, 2017 - Feb 10, 2025 | -64.54% Jan 28, 2025 - Apr 10, 2026 |
| #2 | -42.71% Apr 18, 2008 - Sep 10, 2010 | -51.30% Nov 4, 2021 - Dec 11, 2023 |
| #3 | -41.10% Nov 3, 1999 - May 15, 2000 | -47.62% Dec 4, 2015 - Jan 27, 2017 |
| #4 | -25.66% Sep 11, 2002 - Oct 28, 2003 | -35.42% Sep 24, 2012 - Apr 25, 2013 |
| #5 | -20.28% May 31, 2002 - Sep 9, 2002 | -34.44% Mar 4, 2014 - Jan 29, 2015 |
| #6 | -19.64% Aug 11, 2000 - Oct 27, 2000 | -30.23% Feb 19, 2020 - May 5, 2020 |
| #7 | -18.29% Jul 5, 2016 - Mar 16, 2017 | -27.22% Jul 11, 2019 - Jan 13, 2020 |
| #8 | -17.93% Sep 17, 2001 - Feb 22, 2002 | -23.56% Feb 11, 2021 - Aug 5, 2021 |
| #9 | -16.64% May 20, 2013 - Mar 28, 2014 | -23.36% Sep 13, 2018 - Jan 31, 2019 |
| #10 | -16.43% Dec 19, 2000 - Mar 1, 2001 | -20.87% Feb 9, 2024 - Jul 25, 2024 |
| #11 | -15.97% Jan 10, 2008 - Mar 13, 2008 | -17.91% Apr 16, 2015 - Nov 4, 2015 |
| #12 | -15.56% Mar 9, 2001 - Aug 20, 2001 | -17.24% Apr 25, 2013 - Jul 10, 2013 |
| #13 | -15.28% May 14, 2026 - Aug 17, 2026 | -16.05% Oct 24, 2013 - Jan 10, 2014 |
| #14 | -14.53% Oct 28, 2015 - Mar 17, 2016 | -11.67% Oct 4, 2013 - Oct 24, 2013 |
| #15 | -14.49% Jun 20, 2014 - Jul 31, 2015 | -11.55% Dec 12, 2024 - Jan 28, 2025 |
Correlation
Correlation between BTI and NOW is 0.40 which considered as a weak positive correlation - the stocks show a slight tendency to move together.
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