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BKNG vs UL

Comparison between Booking Holdings Inc (BKNG, Company) and Unilever plc (UL, Company).

BKNG is from the Consumer Cyclical sector, while UL is from the Consumer Defensive sector.

5-Year PerformanceBKNG has outperformed UL, delivering a return of +12.7% compared to +0.7%

BKNG vs UL - Performance Comparison

Key Characteristics

Financial metrics and valuation ratios

Market Cap
Winner
BKNG
$133B
UL
$131B
Max Drawdown
BKNG
98.85%
Winner
UL
55.10%
Sharpe Ratio
Winner
BKNG
-0.66
UL
-0.92
5Y Beta
BKNG
0.98
Winner
UL
0.11
Industry
BKNG
Travel Services
UL
Household & Personal Products
P/E Ratio
BKNG
26.83
Winner
UL
10.88
Forward P/E
Winner
BKNG
16.05
UL
16.10
PEG Ratio
BKNG
0.69
Winner
UL
0.35
Dividend Yield
BKNG
0.92%
Winner
UL
3.90%
5Y Dividends CAGR
BKNG
N/A
UL
5.74%
5Y EPS CAGR
Winner
BKNG
10.00%
UL
2.12%
Debt to Equity
Winner
BKNG
-211.06%
UL
190.62%
Free Cash Flow Yield
BKNG
6.79%
Winner
UL
12.56%
P/S Ratio
BKNG
4.71
Winner
UL
2.58
P/B Ratio
BKNG
34.95
Winner
UL
7.04

BKNG vs UL - Historical Returns

Returns include dividend reinvestment.

1M
BKNG
-8.33%
Winner
UL
+0.26%
3M
Winner
BKNG
-1.87%
UL
-17.55%
6M
BKNG
-15.68%
Winner
UL
-15.00%
1Y
BKNG
-19.08%
Winner
UL
-14.36%
5Y(CAGR)
Winner
BKNG
+12.67%
UL
+0.68%
10Y(CAGR)
Winner
BKNG
+13.00%
UL
+4.70%
Max(CAGR)
Winner
BKNG
+9.84%
UL
+7.21%

BKNG vs UL - Annual Returns (1999 - 2026)

Returns include dividend reinvestment.

YearBKNGUL
2026-21.89%-9.55%
2025+9.53%+6.27%
2024+44.01%+20.89%
2023+74.55%-0.39%
2022-18.13%-3.25%
2021+10.87%-7.87%
2020+7.36%+9.34%
2019+19.29%+13.17%
2018-3.49%-1.50%
2017+17.61%+40.68%
2016+17.72%-0.48%
2015+11.64%+11.03%
2014-0.46%+5.07%
2013+82.08%+9.28%
2012+27.88%+17.91%
2011+12.43%+12.34%
2010+78.40%-0.05%
2009+184.06%+43.25%
2008-36.09%-36.02%
2007+161.22%+37.47%
2006+92.28%+28.54%
2005-5.94%+5.88%
2004+25.61%+9.30%
2003+78.64%+0.58%
2002-72.65%+17.38%
2001+312.77%-2.31%
2000-97.44%+16.01%
1999-19.01%-17.15%

BKNG vs UL Drawdown Comparison

The maximum drawdown for BKNG was -98.85%, occurring on Oct 9, 2002. Recovery took 3000 trading sessions.

The maximum drawdown for UL was -53.51%, occurring on Mar 9, 2009. Recovery took 838 trading sessions.

The current BKNG drawdown is -28.25%. The current UL drawdown is -21.12%.

RankBKNGUL
#1-98.85%
Mar 13, 2000 - Feb 14, 2012
-53.51%
Dec 28, 2007 - Apr 27, 2011
#2-47.77%
Mar 12, 2018 - Dec 31, 2020
-40.94%
Nov 2, 1999 - Apr 30, 2002
#3-39.53%
Feb 16, 2022 - May 2, 2023
-30.13%
Sep 4, 2019 - Oct 5, 2020
#4-39.19%
Nov 17, 1999 - Mar 6, 2000
-27.64%
Nov 11, 2020 - Jun 4, 2024
#5-33.74%
Nov 4, 2015 - Sep 29, 2016
-25.10%
Feb 13, 2026 - Apr 2, 2026
#6-33.21%
Jul 7, 2025 - Feb 23, 2026
-22.88%
Feb 19, 2004 - May 23, 2005
#7-27.16%
Mar 5, 2014 - Oct 19, 2015
-21.64%
May 13, 2002 - Oct 31, 2002
#8-27.05%
Apr 9, 2012 - May 10, 2013
-19.59%
Sep 2, 2016 - Feb 17, 2017
#9-21.95%
Nov 9, 2021 - Feb 16, 2022
-18.87%
Apr 15, 2003 - Jan 8, 2004
#10-21.27%
Dec 6, 2024 - May 16, 2025
-15.90%
Sep 9, 2024 - Apr 22, 2025
#11-19.75%
Jul 16, 2024 - Sep 24, 2024
-15.78%
Nov 11, 2002 - Apr 15, 2003
#12-19.68%
Aug 8, 2017 - Mar 5, 2018
-15.17%
Aug 10, 2015 - Mar 29, 2016
#13-17.47%
Apr 28, 2021 - Oct 15, 2021
-14.26%
May 19, 2014 - Apr 16, 2015
#14-17.33%
Jan 8, 2021 - Feb 19, 2021
-14.21%
Sep 4, 2025 - Feb 11, 2026
#15-15.43%
Aug 7, 2023 - Dec 8, 2023
-13.19%
Oct 13, 2017 - Mar 20, 2019

Correlation

Correlation between BKNG and UL is 0.92 which considered as a very strong positive correlation - the stocks move almost identically together.

0.92
-101

Dividend Comparison (1999 - 2026)

BKNG vs UL dividend yield comparison.

YearBKNGUL
20260.25%0.95%
20250.72%3.51%
20240.70%3.29%
20230.00%3.83%
20220.00%3.57%
20210.00%3.77%
20200.00%3.07%
20190.00%3.18%
20180.00%3.49%
20170.00%2.80%
20160.00%3.42%
20150.00%3.02%
20140.00%4.65%
20130.00%3.39%
20120.00%3.17%
20110.00%3.70%
20100.00%3.61%
20090.00%4.96%
20080.00%4.31%
20070.00%2.64%
20060.00%4.29%
20050.00%3.60%
20040.00%3.67%
20030.00%2.96%
20020.00%2.36%
20010.00%2.31%
20000.00%0.72%
19990.00%0.30%

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