BKNG vs CRM

Comparison between Booking Holdings Inc (BKNG, Company) and Salesforce Inc (CRM, Company).

BKNG is from the Consumer Cyclical sector, while CRM is from the Technology sector.

5-Year PerformanceBKNG has outperformed CRM, delivering a return of +14.4% compared to -8.6%

BKNG vs CRM - Performance Comparison

Log

Key Characteristics

Financial metrics and valuation ratios

Metric	BKNG(COMPANY)	CRM(COMPANY)
Market Cap	$136B	$132B
Max Drawdown	98.85%	70.50%
Sharpe Ratio	-0.58	-1.32
5Y Beta	0.97	0.95
Industry	Travel Services	Software - Application
P/E Ratio	27.39	18.49
Forward P/E	16.37	11.39
PEG Ratio	N/A	0.48
Dividend Yield	0.90%	1.04%
5Y EPS CAGR	10.00%	47.79%
Debt to Equity	-211.06%	114.74%
Free Cash Flow Yield	6.66%	11.06%

Market Cap

Winner

BKNG

$136B

CRM

$132B

Max Drawdown

BKNG

98.85%

Winner

CRM

70.50%

Sharpe Ratio

Winner

BKNG

-0.58

CRM

-1.32

5Y Beta

BKNG

0.97

Winner

CRM

0.95

Industry

BKNG

Travel Services

CRM

Software - Application

P/E Ratio

BKNG

27.39

Winner

CRM

18.49

Forward P/E

BKNG

16.37

Winner

CRM

11.39

PEG Ratio

BKNG

N/A

CRM

0.48

Dividend Yield

BKNG

0.90%

Winner

CRM

1.04%

5Y EPS CAGR

BKNG

10.00%

Winner

CRM

47.79%

Debt to Equity

Winner

BKNG

-211.06%

CRM

114.74%

Free Cash Flow Yield

BKNG

6.66%

Winner

CRM

11.06%

BKNG vs CRM - Historical Returns

Returns include dividend reinvestment.

Period	BKNG	CRM
1 month	+11.06%	-15.21%
3 months	-1.73%	-21.49%
6 months	-19.27%	-40.83%
1 year	-18.07%	-41.01%
5 years(CAGR)	+14.36%	-8.65%
10 years(CAGR)	+12.85%	+6.73%
Max(CAGR)	+9.95%	+17.69%

Winner

BKNG

+11.06%

CRM

-15.21%

Winner

BKNG

-1.73%

CRM

-21.49%

Winner

BKNG

-19.27%

CRM

-40.83%

Winner

BKNG

-18.07%

CRM

-41.01%

5Y(CAGR)

Winner

BKNG

+14.36%

CRM

-8.65%

10Y(CAGR)

Winner

BKNG

+12.85%

CRM

+6.73%

Max(CAGR)

BKNG

+9.95%

Winner

CRM

+17.69%

BKNG vs CRM - Annual Returns (1999 - 2026)

Returns include dividend reinvestment.

Year	BKNG	CRM
2026	-18.93%	-39.84%
2025	+9.53%	-19.36%
2024	+44.01%	+31.27%
2023	+74.55%	+95.24%
2022	-18.13%	-48.10%
2021	+10.87%	+15.35%
2020	+7.36%	+33.26%
2019	+19.29%	+19.99%
2018	-3.49%	+31.18%
2017	+17.61%	+44.92%
2016	+17.72%	-10.75%
2015	+11.64%	+32.34%
2014	-0.46%	+8.11%
2013	+82.08%	+28.97%
2012	+27.88%	+66.11%
2011	+12.43%	-25.72%
2010	+78.40%	+76.42%
2009	+184.06%	+116.84%
2008	-36.09%	-46.90%
2007	+161.22%	+73.80%
2006	+92.28%	+6.45%
2005	-5.94%	+93.07%
2004	+25.61%	-1.51%
2003	+78.64%	N/A
2002	-72.65%	N/A
2001	+312.77%	N/A
2000	-97.44%	N/A
1999	-19.01%	N/A

BKNG vs CRM Drawdown Comparison

The maximum drawdown for BKNG was -98.85%, occurring on Oct 9, 2002. Recovery took 3000 trading sessions.

The maximum drawdown for CRM was -70.50%, occurring on Nov 19, 2008. Recovery took 383 trading sessions.

The current BKNG drawdown is -25.54%. The current CRM drawdown is -58.20%.

Rank	BKNG	CRM
#1	-98.85% Mar 13, 2000 - Feb 14, 2012	-70.50% Jun 23, 2008 - Dec 29, 2009
#2	-47.77% Mar 12, 2018 - Dec 31, 2020	-58.62% Nov 8, 2021 - Mar 1, 2024
#3	-39.53% Feb 16, 2022 - May 2, 2023	-58.20% Dec 4, 2024 - Jun 18, 2026
#4	-39.19% Nov 17, 1999 - Mar 6, 2000	-48.77% Jan 30, 2006 - Nov 7, 2006
#5	-33.74% Nov 4, 2015 - Sep 29, 2016	-44.24% Jun 23, 2004 - Oct 6, 2004
#6	-33.35% Jul 7, 2025 - May 15, 2026	-40.48% Nov 2, 2004 - Jul 14, 2005
#7	-27.16% Mar 5, 2014 - Oct 19, 2015	-38.81% Jul 19, 2011 - Apr 13, 2012
#8	-27.05% Apr 9, 2012 - May 10, 2013	-35.72% Feb 20, 2020 - Jul 6, 2020
#9	-21.95% Nov 9, 2021 - Feb 16, 2022	-34.20% Dec 4, 2015 - May 24, 2016
#10	-21.27% Dec 6, 2024 - May 16, 2025	-31.11% Mar 1, 2024 - Nov 8, 2024
#11	-19.75% Jul 16, 2024 - Sep 24, 2024	-26.99% Sep 1, 2020 - Sep 24, 2021
#12	-19.68% Aug 8, 2017 - Mar 5, 2018	-26.33% Dec 20, 2007 - Apr 4, 2008
#13	-17.47% Apr 28, 2021 - Oct 15, 2021	-25.81% Feb 27, 2014 - Feb 26, 2015
#14	-17.33% Jan 8, 2021 - Feb 19, 2021	-24.78% Sep 27, 2018 - Feb 12, 2019
#15	-15.43% Aug 7, 2023 - Dec 8, 2023	-23.94% Apr 19, 2012 - Nov 26, 2012