BKNG vs APP

Comparison between Booking Holdings Inc (BKNG, Company) and Applovin Corp - Class A (APP, Company).

BKNG is from the Consumer Cyclical sector, while APP is from the Communication Services sector.

5-Year PerformanceAPP has outperformed BKNG, delivering a return of +44.5% compared to +14.9%

BKNG vs APP - Performance Comparison

Log

Key Characteristics

Financial metrics and valuation ratios

Metric	BKNG(COMPANY)	APP(COMPANY)
Market Cap	$141B	$139B
Max Drawdown	98.85%	91.90%
Sharpe Ratio	-0.64	0.48
5Y Beta	0.95	2.25
Industry	Travel Services	Advertising Agencies
P/E Ratio	28.36	35.16
Forward P/E	17.09	26.95
PEG Ratio	N/A	0.33
Dividend Yield	0.88%	N/A
5Y EPS CAGR	10.00%	N/A
Debt to Equity	-211.06%	148.68%
Free Cash Flow Yield	6.43%	3.19%

Market Cap

Winner

BKNG

$141B

APP

$139B

Max Drawdown

BKNG

98.85%

Winner

APP

91.90%

Sharpe Ratio

BKNG

-0.64

Winner

APP

0.48

5Y Beta

Winner

BKNG

0.95

APP

2.25

Industry

BKNG

Travel Services

APP

Advertising Agencies

P/E Ratio

Winner

BKNG

28.36

APP

35.16

Forward P/E

Winner

BKNG

17.09

APP

26.95

PEG Ratio

BKNG

N/A

APP

0.33

Dividend Yield

BKNG

0.88%

APP

N/A

5Y EPS CAGR

BKNG

10.00%

APP

N/A

Debt to Equity

Winner

BKNG

-211.06%

APP

148.68%

Free Cash Flow Yield

Winner

BKNG

6.43%

APP

3.19%

BKNG vs APP - Historical Returns

Returns include dividend reinvestment.

Period	BKNG	APP
1 month	+2.30%	-14.59%
3 months	-1.97%	-12.18%
6 months	-14.84%	-23.94%
1 year	-24.04%	+10.15%
5 years(CAGR)	+14.91%	+44.49%
10 years(CAGR)	+12.76%	N/A
Max(CAGR)	+9.94%	+41.01%

Winner

BKNG

+2.30%

APP

-14.59%

Winner

BKNG

-1.97%

APP

-12.18%

Winner

BKNG

-14.84%

APP

-23.94%

BKNG

-24.04%

Winner

APP

+10.15%

5Y(CAGR)

BKNG

+14.91%

Winner

APP

+44.49%

10Y(CAGR)

BKNG

+12.76%

APP

N/A

Max(CAGR)

BKNG

+9.94%

Winner

APP

+41.01%

BKNG vs APP - Annual Returns (1999 - 2026)

Returns include dividend reinvestment.

Year	BKNG	APP
2026	-18.44%	-35.49%
2025	+9.53%	+97.15%
2024	+44.01%	+735.04%
2023	+74.55%	+271.39%
2022	-18.13%	-88.84%
2021	+10.87%	+44.57%
2020	+7.36%	N/A
2019	+19.29%	N/A
2018	-3.49%	N/A
2017	+17.61%	N/A
2016	+17.72%	N/A
2015	+11.64%	N/A
2014	-0.46%	N/A
2013	+82.08%	N/A
2012	+27.88%	N/A
2011	+12.43%	N/A
2010	+78.40%	N/A
2009	+184.06%	N/A
2008	-36.09%	N/A
2007	+161.22%	N/A
2006	+92.28%	N/A
2005	-5.94%	N/A
2004	+25.61%	N/A
2003	+78.64%	N/A
2002	-72.65%	N/A
2001	+312.77%	N/A
2000	-97.44%	N/A
1999	-19.01%	N/A

BKNG vs APP Drawdown Comparison

The maximum drawdown for BKNG was -98.85%, occurring on Oct 9, 2002. Recovery took 3000 trading sessions.

The maximum drawdown for APP was -91.90%, occurring on Dec 27, 2022. Recovery took 713 trading sessions.

The current BKNG drawdown is -25.08%. The current APP drawdown is -45.63%.

Rank	BKNG	APP
#1	-98.85% Mar 13, 2000 - Feb 14, 2012	-91.90% Nov 11, 2021 - Sep 16, 2024
#2	-47.77% Mar 12, 2018 - Dec 31, 2020	-57.00% Feb 14, 2025 - Sep 8, 2025
#3	-39.53% Feb 16, 2022 - May 2, 2023	-49.99% Dec 22, 2025 - Feb 12, 2026
#4	-39.19% Nov 17, 1999 - Mar 6, 2000	-36.66% Jun 17, 2021 - Oct 14, 2021
#5	-33.74% Nov 4, 2015 - Sep 29, 2016	-27.59% Sep 30, 2025 - Dec 9, 2025
#6	-33.35% Jul 7, 2025 - May 15, 2026	-23.51% Apr 15, 2021 - May 20, 2021
#7	-27.16% Mar 5, 2014 - Oct 19, 2015	-22.02% Dec 6, 2024 - Feb 13, 2025
#8	-27.05% Apr 9, 2012 - May 10, 2013	-9.31% Dec 9, 2025 - Dec 22, 2025
#9	-21.95% Nov 9, 2021 - Feb 16, 2022	-7.62% Oct 29, 2024 - Nov 7, 2024
#10	-21.27% Dec 6, 2024 - May 16, 2025	-7.57% Nov 9, 2021 - Nov 11, 2021
#11	-19.75% Jul 16, 2024 - Sep 24, 2024	-7.33% May 28, 2021 - Jun 4, 2021
#12	-19.68% Aug 8, 2017 - Mar 5, 2018	-4.12% Nov 22, 2024 - Nov 29, 2024
#13	-17.47% Apr 28, 2021 - Oct 15, 2021	-2.85% Oct 21, 2021 - Oct 28, 2021
#14	-17.33% Jan 8, 2021 - Feb 19, 2021	-2.72% Oct 11, 2024 - Oct 21, 2024
#15	-15.43% Aug 7, 2023 - Dec 8, 2023	-2.44% Oct 19, 2021 - Oct 21, 2021