BFH vs LIF

Comparison between Bread Financial Holdings Inc (BFH, Company) and Life360 Inc (LIF, Company).

BFH is from the Financial Services sector, while LIF is from the Technology sector.

BFH vs LIF - Performance Comparison

Log

Key Characteristics

Financial metrics and valuation ratios

Metric	BFH(COMPANY)	LIF(COMPANY)
Market Cap	$4.21B	$4.20B
Max Drawdown	92.70%	65.64%
Sharpe Ratio	1.38	-0.29
5Y Beta	1.44	1.88
Industry	Credit Services	Software - Application
P/E Ratio	8.08	27.62
Forward P/E	9.22	86.21
PEG Ratio	0.15	0.02
Dividend Yield	0.88%	N/A
5Y Dividends CAGR	6.07%	N/A
5Y EPS CAGR	7.63%	N/A
Debt to Equity	0.00%	0.00%
Free Cash Flow Yield	51.98%	2.19%
P/S Ratio	1.55	7.97
P/B Ratio	1.21	7.44

Market Cap

Winner

BFH

$4.21B

LIF

$4.20B

Max Drawdown

BFH

92.70%

Winner

LIF

65.64%

Sharpe Ratio

Winner

BFH

1.38

LIF

-0.29

5Y Beta

Winner

BFH

1.44

LIF

1.88

Industry

BFH

Credit Services

LIF

Software - Application

P/E Ratio

Winner

BFH

8.08

LIF

27.62

Forward P/E

Winner

BFH

9.22

LIF

86.21

PEG Ratio

BFH

0.15

Winner

LIF

0.02

Dividend Yield

BFH

0.88%

LIF

N/A

5Y Dividends CAGR

BFH

6.07%

LIF

N/A

5Y EPS CAGR

BFH

7.63%

LIF

N/A

Debt to Equity

BFH

0.00%

LIF

0.00%

Free Cash Flow Yield

Winner

BFH

51.98%

LIF

2.19%

P/S Ratio

Winner

BFH

1.55

LIF

7.97

P/B Ratio

Winner

BFH

1.21

LIF

7.44

BFH vs LIF - Historical Returns

Returns include dividend reinvestment.

Period	BFH	LIF
1 month	-0.31%	+5.56%
3 months	+12.61%	+13.08%
6 months	+51.31%	-27.24%
1 year	+63.28%	-34.56%
5 years(CAGR)	+7.44%	N/A
10 years(CAGR)	-4.17%	N/A
Max(CAGR)	+10.31%	+33.03%

BFH

-0.31%

Winner

LIF

+5.56%

BFH

+12.61%

Winner

LIF

+13.08%

Winner

BFH

+51.31%

LIF

-27.24%

Winner

BFH

+63.28%

LIF

-34.56%

5Y(CAGR)

BFH

+7.44%

LIF

N/A

10Y(CAGR)

BFH

-4.17%

LIF

N/A

Max(CAGR)

BFH

+10.31%

Winner

LIF

+33.03%

BFH vs LIF - Annual Returns (2001 - 2026)

Returns include dividend reinvestment.

Year	BFH	LIF
2026	+38.21%	-23.01%
2025	+24.24%	+53.12%
2024	+88.60%	+52.85%
2023	-10.91%	N/A
2022	-44.18%	N/A
2021	+18.69%	N/A
2020	-32.82%	N/A
2019	-26.40%	N/A
2018	-40.61%	N/A
2017	+9.77%	N/A
2016	-15.69%	N/A
2015	-3.08%	N/A
2014	+9.04%	N/A
2013	+76.42%	N/A
2012	+40.87%	N/A
2011	+43.19%	N/A
2010	+7.80%	N/A
2009	+35.69%	N/A
2008	-37.27%	N/A
2007	+17.06%	N/A
2006	+69.02%	N/A
2005	-23.70%	N/A
2004	+69.57%	N/A
2003	+53.78%	N/A
2002	+1.20%	N/A
2001	+48.91%	N/A

BFH vs LIF Drawdown Comparison

The maximum drawdown for BFH was -92.35%, occurring on Mar 18, 2020. This drawdown has not yet recovered.

The maximum drawdown for LIF was -65.64%, occurring on Apr 10, 2026. This drawdown has not yet recovered.

The current BFH drawdown is -51.30%. The current LIF drawdown is -55.32%.

Rank	BFH	LIF
#1	-92.35% Apr 23, 2015 - Mar 18, 2020	-65.64% Oct 6, 2025 - Apr 10, 2026
#2	-70.54% Oct 24, 2007 - Mar 4, 2011	-39.75% Dec 3, 2024 - May 13, 2025
#3	-46.63% Apr 1, 2002 - Jul 8, 2003	-18.49% Aug 23, 2024 - Oct 1, 2024
#4	-32.42% Dec 29, 2004 - Apr 20, 2006	-17.33% Jul 12, 2024 - Aug 13, 2024
#5	-32.24% Jul 18, 2001 - Nov 19, 2001	-16.35% Nov 11, 2024 - Nov 27, 2024
#6	-20.86% Jul 3, 2006 - Oct 19, 2006	-7.41% Jun 5, 2025 - Jun 30, 2025
#7	-20.59% Mar 20, 2014 - Jan 21, 2015	-7.30% Sep 8, 2025 - Sep 25, 2025
#8	-18.67% Jul 26, 2011 - Oct 24, 2011	-6.65% Oct 16, 2024 - Nov 7, 2024
#9	-15.88% Jan 31, 2007 - May 17, 2007	-5.16% Aug 6, 2025 - Aug 12, 2025
#10	-15.43% Jun 30, 2004 - Oct 14, 2004	-5.10% Aug 28, 2025 - Sep 5, 2025
#11	-15.18% Jan 30, 2002 - Mar 4, 2002	-4.24% Aug 13, 2025 - Aug 22, 2025
#12	-11.77% Dec 1, 2003 - Jan 29, 2004	-3.84% May 30, 2025 - Jun 4, 2025
#13	-11.33% Oct 28, 2011 - Dec 5, 2011	-3.56% Oct 1, 2024 - Oct 7, 2024
#14	-11.19% Jan 3, 2014 - Feb 7, 2014	-3.46% Jun 28, 2024 - Jul 3, 2024
#15	-10.81% Aug 29, 2003 - Nov 26, 2003	-3.14% Jul 25, 2025 - Aug 4, 2025